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The Underrated Benefits of Top-of-the-Funnel Content
Cashing In On Content Marketing
English - February 23, 2021 14:00 - 34 minutes - 78.3 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy.
SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.