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Setting Up a Content Measurement Plan
Cashing In On Content Marketing
English - November 09, 2021 14:00 - 33 minutes - 77.5 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: You Need to Know About Humantic Content
Too often in the world of content marketing, there is no real plan in place for measuring performance. That's why a thoughtful content measurement plan is absolutely crucial.
I had a great time talking with digital marketing lead Azeem Ahmad, also known as Azeem Digital, about his step-by-step process for creating and executing a successful measurement plan that drives results. Azeem explains how to set up an infrastructure for measurement and much more.