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Optimize Your Content With Search Journeys
Cashing In On Content Marketing
English - August 17, 2021 13:00 - 31 minutes - 71.2 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Create Accessible Content
Next Episode: How to Create Content That Naturally Builds Links
One of the biggest misconceptions about a customer journey is that every journey is linear. In reality, there are often hundreds of interactions happening along the way.
The wonderful Kevin Indig, director of SEO at Shopify, breaks down the concept of search journeys and why they're so important for optimizing content, how to use search journeys to anticipate a user's next step after consuming your content, how to improve your keyword research for search journeys, and much more.