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Here's How to Improve Your BIPOC Messaging
Cashing In On Content Marketing
English - May 18, 2021 13:00 - 35 minutes - 65 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Organizing Content Marketing at the Enterprise Level
Next Episode: How Startups Should Utilize Content Marketing
Improving BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing is all about understanding the "why," and having the right intention.
Krystal Glass, co-founder of Black Creative Group, breaks down how to audit your existing marketing efforts to find areas where improvement is needed, how to embed diversity and representation into your content, and much more.