![Cashing In On Content Marketing artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts113/v4/48/9e/9e/489e9e88-bb9e-7cc7-fc20-bf7c1b74a6ee/mza_1163885971017417758.jpg/100x100bb.jpg)
Getting Buy-In at a Traditional Marketing Organization
Cashing In On Content Marketing
English - February 09, 2021 14:00 - 35 minutes - 80.9 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Data Journalism is for Marketers, Too
Next Episode: How Content + Email Marketing Can Elevate Your ROI
"People are constantly searching"
Let's be honest—sometimes it's hard to convey to clients just how important and powerful content marketing is.
B2B marketing expert Pam Didner explains that it doesn't have to difficult after all. Listen to find out what it takes to get there, and the unique ways she's found success in traditional marketing.