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Don't Just Focus on Conversion Content
Cashing In On Content Marketing
English - June 29, 2021 12:59 - 30 minutes - 69.7 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Importance of Link Building
Next Episode: Phone? Desktop? It Matters For Your Content
Focusing on all parts of the content funnel, rather than just bottom-funnel content, is an incredibly important part of any strategy.
Purna Virji, LinkedIn's senior content solutions evangelist, breaks down how to come up with content ideas for all parts of the funnel, how to make sure all parts are cohesive, how to increase your audience, and much more.