In the latest episode of "Ask a Sales Leader", Phil interviews Troy Kanter, CEO & Co-Founder of AuctusIQ. Troy shares insights into how to motivate and develop sales reps and what it takes to be a successful sales rep.  Topics include:

What is different for sales leaders at startups compared to larger, Fortune 500 companies? The top things Troy hears from sales execs when discussing their salesforces The importance of frontline sales managers, and why organizations have historically under invested in them Go-To-Market (GTM) strategies that resonate with buyers, and those that don’t and why that is What is different about the trusted advisor GTM model than when it first came out years ago? The importance of strong processes when scaling your business and salesforce Why investment is flowing strongly towards sales technology