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Sotheby's Noah Wunsch on e-commerce growth in the art market
ArtTactic
English - October 30, 2019 02:33 - 20 minutes - 37.4 MB - ★★★★★ - 81 ratingsVisual Arts Arts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week's episode of the ArtTactic Podcast, we're joined by Noah Wunsch, global head of e-commerce at Sotheby's. First, Noah discusses the importance of brand innovation and how he has worked to bring that to Sotheby's, a firm that already possesses such a valuable and established brand. Then, he shares how much growth Sotheby's has had on the e-commerce platform over the past few years. Also, Noah touches on what it was like to incorporate such a large e-commerce platform to such a historic business like Sotheby's. Then, he identifies the top performing categories on the e-commerce platform and he reveals what he would say to a potential consignor who is reluctant to sell their art in an e-commerce sale.