Matthias Dorner introduces us to his art startup Wydr

In this week’s edition of the ArtTactic Podcast, we’re here with Matthias Dorner, founder of Wydr, a new start-up considered to be Tinder for the art world. First, Matthias walks us through how someone uses Wydr and then explains how similar the app is is to Tinder. Then, Matthias argues why viewing art one work at a time using a swiping motion is preferable over the traditional way of viewing artwork online, many thumbnails at a time. Also. he shares his thoughts regarding to what extent he believes the art world will eventually adopt this format of viewing artworks. Lastly, Matthias explains why Wydr is so appealing to millennials and also what type of artists are choosing to feature their artwork on the app.