BMW's Thomas Girst on Cultural Engagement and Corporate Philanthropy
ArtTactic
English - September 25, 2020 12:17 - 19 minutes - 35.2 MB - ★★★★★ - 81 ratingsVisual Arts Arts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Behind The Report: Artist Market Report George Condo
In this week's edition of the ArtTactic Podcast we chat with Thomas Girst, global head of BMW Group Cultural Engagement. First, Thomas discusses the history of BMW's extensive cultural engagement in the visual arts. Then, he shares how BMW Group Cultural Engagement has been impacted by the COVID pandemic. Also, Thomas reveals why we will unfortunately see less support of the visual arts from companies as a result of this crisis. Additionally, Thomas explains how he measures the success of the initiatives he spearheads at BMW. Finally, he offers advice for cultural organizations seeking corporate engagement.