Part 2 of interview with Michael Cardillo–an Independent Sound Designer specializing in audio for video. He was on staff with Crawford Communications in Atlanta, Georgia from 1999-2007, where he did sound design and mix-to-picture for broadcast promos, advertising, documentaries, independent films and various other video projects.


Since then, he has struck out on his own through his company Cardillo Designs, which specializes in audio editing, mixing and sound design for broadcast, advertising, and corporate/training video projects.


In this episode Michael continues to expound on the point that we should not always prioritize picture over sound. He talks about the hierarchy of sound–analogous to layers in Photoshop. Michael shares several audio tricks of the trade. He discusses the differences between editing and mixing. He explains why the audio edit should be longer than the video edit. He states that as a sound editor and mixer, you must listen and use your ears–you cannot just follow a set recipe. Michael explains why sound is important in controlling how the audience feels and how to accomplish that in your mix.


In the Video Business Success Coach segment of the podcast, Kris Simmons answers the question: Should you discount your prices for your video work?


Mentioned in the show:


Michael Cardillo's website:
http://michaelcardillo.com
http://michaelcardillo.com/soundmind/


Michael Cardillo on Twitter:
https://twitter.com/MichaelAudio


FCPX Creative Summit announced June 26-28 2015, Santa Clara, California


New full-frame lenses from Sony (affiliate links):
Sony SEL24240 FE 24-240mm f/3.5-6.3 OOS Standard-Zoom Lens
Sony FE 90mm f/2.8 Macro G OSS Lens
Sony Distagon T* FE 35mm f/1.4 ZA Lens
Sony FE 28mm f/2 Lens
Sony 21mm Ultra-Wide Conversion Lens for FE 28mm f/2 Lens
Sony 16mm Fisheye Conversion Lens for FE 28mm f/2 Lens


Connect With Me and Special Offers:

This episode is sponsored by MusicBed - Licensing relevant music for filmmakers. To get a $25 credit on your next order:
http://mscbd.fm/crlsnpdcst


Save $25 off the first year of access to the Academy of Storytellers when you use this link: stryhrt.com/academy?c=1&rfid=3110


Take your video business to the next level with KRE8insights.


Learn to master color for video: http://carlolson.tv/mixinglight


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