226: Target Demographics With Graham & Ashkahn
Art of the Float
English - July 22, 2021 21:00 - 34 minutes - 27.5 MB - ★★★★★ - 14 ratingsEntrepreneurship Business Health & Fitness Alternative Health float tanks floating floatation sensory deprivation tank Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You’ll hear about the “best customer profile” at Float Sixty, The Float Shoppe, NH Float, Sukhino Float Center, and Float On - sort of.
The crew dives into the differences between your social media demographic and your membership demographic, because they aren’t always one and the same. You’ll hear different ideas for approaching ads, creating outreach programs, and how empowering your employees can be a critical piece of your marketing strategy.
Links
Float Conference (www.floatconference.com)
Sponsors
HelmBot (https://Helmbot.com)
I-Sopod Float Tank (https://i-sopod.com)
Mindfull Solutions (https://mindfull.solutions)
As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You’ll hear about the “best customer profile” at Float Sixty, The Float Shoppe, NH Float, Sukhino Float Center, and Float On - sort of.
The crew dives into the differences between your social media demographic and your membership demographic, because they aren’t always one and the same. You’ll hear different ideas for approaching ads, creating outreach programs, and how empowering your employees can be a critical piece of your marketing strategy.
Links
[Float Conference](www.floatconference.com)
Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions