Key Marketing & Business Principles: the Essential Framework & Mindset

Episode 18: Arvin Khamesh, a globally recognized NFT Marketing Expert, joins Isotta to discuss all things creative business. Part 1 of their conversation covers Arvin’s professional story diving into his journey as a marketer and touching upon the importance of mentorship in his career development. Isotta asks Arvin about his first NFT project with an Italian painter and the conversation culminates with a simple business framework. Ask yourself: what value are you providing and who is your target audience? The episode is a bird's eye view of creative business practice, explaining how core business and marketing principles can be utilized across industries, and how we as artists can save a lot of time and energy adopting them from the beginning. 

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Music by Blue Dot Sessions

Cover art by Eleonora Tucci