S1E5 – letterer and illustrator Gerard Huerta

Gerard Huerta’s hand has touched brands and bands we interact with every day. He has been called on to design logos, many of which he made by hand with nothing but sheets of translucent vellum, a ruler, paint and pencils, and a keen love for music. A master at the art of drawing and designing letter forms, we start this conversation with the stories behind ACDC’s logo, probably the most iconic band logo ever designed, and one Gerard still received daily accolades for creating. Then the conversation moves through other work for bands, movie posters, a travelling art exhibit featuring his work, how the Swiss Army Watch did more than just keep Gerard’s career on schedule, and even his logo design work for a little cable start up we all know and love…. HBO.