Lance Cheang is a project director for Southeast Asia at NEM, which is a nonprofit foundation and creator of the XEM coin. While he is a serial entrepreneur who currently owns four companies operating in seven countries across Asia, we zeroed in to talk about all things NEM. In this interview, Lance and Elaine get into why he believes in the NEM project, the launch of the foundation’s first blockchain center in Malaysia, and why NEM’s focus on building its brand is now paramount to the project.

List of Topics Covered in This Episode:
00:00 - Introduction to Lance Cheang
01:20 - Joining NEM and the blockchain community
02:53 - NEM explained
05:11 - Malaysia, and the NEM Blockchain Center
06:15 - NEM in Japan, and the mijin private blockchain
08:18 - How does NEM help private companies adopt blockchain technology?
09:00 - The Catapult Blockchain: NEM 2.0
09:50 - How NEM is using their $40 million expansion budget to engage with the community
10:34 - NEM’s challenges in building brand
11:31 - Are there any specific reasons NEM focuses on Asia?
13:08 - Closing Remarks

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