Arise - The full power of digital marketing for your business
57 episodes - English - Latest episode: over 3 years ago -On this podcast we'll be sharing quick tips and advice to help you use all your digital platforms to their fullest potential.
We'll cover topics from the Arise blog, including all aspects of digital marketing from social media, to SEO, to website design.
Arise are one of the UK’s top digital specialists in social media and web design for business, tourism & hospitality.
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Episodes
Staying Connected: S1E3 - Craig Jameson (Down Hall)
December 14, 2020 17:12 - 47 minutes - 17.4 MBWelcome to the third episode of Staying Connected, the digital hospitality podcast brought to you by Arise. This week, we talk to Craig Jameson, the Director of Sales & Marketing at Down Hall. Tune in to delve deeper into the challenges, opportunities and developments facing hospitality marketers during the coronavirus pandemic. Arise are one of the UK’s top digital specialists in social media and web design for the hospitality and tourism sectors. Learn more at www.wearearise.com.
Staying Connected: S1E2 - Chris Tomlinson MIH
December 07, 2020 14:00 - 1 hour - 24 MBWelcome to the second episode of Staying Connected, the digital hospitality podcast brought to you by Arise. Our next guest is Chris Tomlinson (MIH), an exceptionally experienced hotel manager, hospitality consultant and member of the Institute of Hospitality! During the episode, we discuss Chris' experience as a hotel manager during the coronavirus pandemic, how digital marketing can help and our advice for peers in the industry. Arise are one of the UK’s top digital specialists in soc...
Staying Connected: S1E1 - Dr Paul Fallon
November 30, 2020 13:50 - 1 hour - 27.9 MBWelcome to the first episode of Staying Connected, the digital hospitality podcast brought to you by Arise. We are delighted to feature Dr. Paul Fallon, Senior Lecturer in Tourism, Hospitality and Events (THE) at the Lancashire School of Business and Enterprise, as our first guest. During the episode, we navigate through Paul's own experience of the sector, key challenges facing organisations within the tourism, hospitality and events industry and the role digital marketing plays within s...
How to cater for mobile users and maximise bookings
July 16, 2020 09:58 - 6 minutes - 7.29 MBIn today's episode, we talk about how to shed the desktop mindset and optimise your website to get more bookings and purchases online.
How consistency in your digital marketing can double impact
July 09, 2020 12:00 - 9 minutes - 9.62 MBIn today's episode, we discuss how a connected and consistent strategy can supercharge your digital marketing. This article was originally published on the Boagworld blog in May 2019.
How to ensure hotel websites produce excellent results
July 02, 2020 16:00 - 8 minutes - 9.84 MBIn today's episode, we discuss hotel websites and what you need to consider and include to ensure yours performs effectively.
8 mistakes hotels are making on Facebook (and how to fix them)
June 25, 2020 12:00 - 9 minutes - 10.6 MBIn today's episode, we discuss some common mistakes we see hotel marketers making on Facebook, and how you could go about putting them right.
How chains can make their marketing more effective by learning from boutique hotels
June 18, 2020 16:00 - 4 minutes - 4.85 MBIn today's episode, we look at how large hotel chains can make their marketing more effective by learning from smaller boutique hotels.
The importance of consistency in your digital marketing
June 11, 2020 12:00 - 4 minutes - 4.54 MBIn today's episode, we talk about maintaining consistency in your digital marketing, and why consistency is such an important goal to aim for.
How to be sure your hotel's digital marketing is complete
June 04, 2020 13:00 - 8 minutes - 9.03 MBIn today's episode, we discuss your digital marketing and how to make sure your strategy isn’t missing any vital ingredients.
It pays to be social: The underutilised power of social media for hotels (Featured by Hotel Designs)
May 28, 2020 13:00 - 6 minutes - 6.96 MBIn today's episode, we discuss the amazing, but often underutilised power of social media for hotels, and how to get the full benefit of it. This article was originally published by Hotel Designs in March 2019.
Keeping your voice: 4 key messages to share on social media during the coronavirus pandemic
May 21, 2020 04:00 - 4 minutes - 5.33 MBIn today's episode, we share 4 key messages you should be communicating through your social media channels during the coronavirus pandemic.
The importance of creating a long-term digital strategy
May 14, 2020 04:00 - 4 minutes - 5.17 MBIn today's episode, we discuss the valuable process of creating and developing a marketing plan that contributes to your long-term business success.
How temporary closure should affect your digital marketing
May 07, 2020 04:00 - 8 minutes - 9.54 MBIn today's episode, we talk about the ways in which temporary closure of your business, during the coronavirus pandemic, should and shouldn’t be affecting your digital marketing output.
What to include in your digital marketing during the Coronavirus pandemic
April 30, 2020 09:08 - 8 minutes - 9.82 MBIn today's episode, we share what you should be including in your digital marketing during the coronavirus pandemic.
Considering the user journey on your website
April 23, 2020 16:00 - 4 minutes - 5.16 MBIn today's episode, we consider the various ways that your website’s user journey can impact your conversions.
Is your website's navigation losing you customers?
April 16, 2020 16:00 - 8 minutes - 9.83 MBIn today's episode, we discuss website navigation, and which type might work best for your customers.
A bad social presence can hold your business back
April 09, 2020 16:00 - 5 minutes - 6.05 MBIn today's episode, we discuss how a bad social media presence could actually be doing your business more damage than good.
Fake social media engagements aren't the way forward
April 02, 2020 16:00 - 4 minutes - 4.78 MBIn today's episode, we discuss the perils of buying in fake social media engagements. It may sound tempting, but there's a better way.
Why each social platform needs a different approach
March 26, 2020 16:00 - 12 minutes - 13.5 MBIn today's episode, we discuss the different approaches needed for the 3 main social media platforms.
Make sure you're targeting the right users
March 19, 2020 16:00 - 4 minutes - 5.74 MBIn today's episode, we discuss ways to target the right audience in order to get real and valuable engagements with your users.
Communicating your message with emojis
March 12, 2020 16:00 - 4 minutes - 4.4 MBIn today's episode, we talk emojis, and how and when you should use them in your social media posts.
Using digital marketing techniques to gain repeat business
March 05, 2020 17:00 - 5 minutes - 5.53 MBIn today's episode, we discuss some approaches you can employ to increase repeat business through your digital marketing.
How long will it take to see results in my digital marketing?
February 20, 2020 17:00 - 6 minutes - 7.28 MBIn today's episode, we talk about how much time you may need to invest before you can truly judge the value of each digital marketing tactic.
How to use digital marketing to build local business
February 13, 2020 17:00 - 6 minutes - 7.48 MBIn today's episode, we explore some methods to help hospitality, leisure and tourism business use their digital marketing to build up business with customers in their local area.
Making the most of the Instagram Stories feature
February 06, 2020 17:00 - 3 minutes - 3.63 MBIn today's episode, we talk about ways you can utilise Instagram Stories to promote your business.
Digital Brand Identity: Bringing The Offline, Online
January 30, 2020 17:00 - 8 minutes - 8.71 MBIn today's episode, we discuss brand identity, and how you can successfully communicate character through your digital marketing.
The advantages of working with a digital agency
January 23, 2020 17:00 - 4 minutes - 4.42 MBIn today's episode, we'll be exploring some of the reasons businesses outsource their digital marketing to an agency like ours.
Kick-starting your online presence
January 16, 2020 17:00 - 4 minutes - 4.63 MBIn today's episode, we uncover the areas you need to think about if you're starting your online presence from scratch.
Competition T&C's: What to Include
January 10, 2020 11:05 - 3 minutes - 3.18 MBIn today's episode, we cover the terms & conditions you need to think about when running a social media competition.
The Importance of Social Media Competitions
December 19, 2019 17:00 - 4 minutes - 4.57 MBIn today's episode, we talk about the benefits of running competitions through social media.
Social Media Pet Peeves: Are You Annoying Your Online Audience?
December 12, 2019 17:00 - 6 minutes - 6.6 MBIn today's episode, we take a look at some of the common annoying things that brands do on social media.
Facebook: The 'Grandfather' of Social Media?
December 06, 2019 16:54 - 5 minutes - 5.24 MBIn this episode, we talk about social media stalwart Facebook. Is it outdated, or does this grandad of social media still have a place in digital marketing?
Giving your website 'the competitive edge'
November 28, 2019 17:00 - 4 minutes - 5.13 MBIn this episode, we explore the edge that your website needs to have to convert visitors and beat competitors.
Storytelling & social media - what we can learn from the core features of a story
November 22, 2019 16:18 - 11 minutes - 10.8 MBIn this episode, we explore storytelling devices and how they can be employed successfully into a social media marketing strategy.
GDPR, what is it?
November 14, 2019 17:00 - 8 minutes - 9.48 MBIn today's episode, we demystify GDPR, giving you a broad overview and exploring what you need to do about it.
Why social media is an essential for your hospitality business
November 07, 2019 17:00 - 4 minutes - 5.06 MBIn this episode, we talk about the power and benefits of social media for hospitality businesses.
How to understand if your Facebook ads are working
October 31, 2019 16:00 - 2 minutes - 3.01 MBIn today's episode discuss the metrics you need to watch in order to understand if your Facebook ads are working well.
Using FOMO to your advantage in digital marketing
October 24, 2019 16:00 - 4 minutes - 5.04 MBIn today's episode, we explore FOMO, the fear of missing out, and how you can utilise it in your digital marketing.
How and why you should piggyback national events in your digital marketing
October 17, 2019 16:00 - 4 minutes - 6.36 MBIn this episode, we explore the dos and don'ts of piggybacking major events and awareness days as part of your digital marketing strategy.
How to write a great email marketing campaign in 4 simple steps
October 10, 2019 16:00 - 3 minutes - 4.33 MBIn today's episode, we share some tips on how to write effective marketing emails, an often overlooked channel.
How hashtags can connect you to a bigger audience
October 03, 2019 16:00 - 4 minutes - 5.29 MBIn today's episode, we explore hashtags, and how they can connect you to a bigger social media audience.
What are the benefits of pay per click marketing?
September 26, 2019 04:00 - 3 minutes - 4.44 MBIn this episode we explore the power of pay per click advertising, with a particular focus on Google Ads.
The power of social media: connecting you to a worldwide audience
September 19, 2019 04:00 - 3 minutes - 4.75 MBIn this episode we explore the power that social media marketing can give your business, when it's used wisely.
Bespoke website design, the best way forward?
September 12, 2019 04:00 - 2 minutes - 4.35 MBIn this episode we discuss websites, and whether you should use an out of the box solution, or something more bespoke.
The hidden factors that make an awesome web design
September 05, 2019 04:00 - 6 minutes - 7.64 MBIn today's episode, we explore some of the less visible factors that you may not have thought about, that make an ordinary website into an extraordinary one.
3 things weve learned from launching websites
August 29, 2019 10:46 - 2 minutes - 2.41 MBIn today's episode we explore some of the lessons we've learned from having launched many successful website projects.
What does SEO really involve?
July 11, 2019 16:00 - 4 minutes - 4.64 MBIn today's episode we talk about SEO, and attempt to give you a simple sneak peek into an often shrouded subject.
How to design your website with purpose
July 09, 2019 16:00 - 3 minutes - 3.48 MBIn today's episode we talk about designing for the web with purpose, knowing what your aims are, and how to carry them through your website consistently.
Think about this before you start selling online
July 04, 2019 16:00 - 2 minutes - 3.5 MBIn today's episode we talk about ecommerce, selling products online, how to plan it properly, and what you'll need to consider before you even get started.