Nils Pihl (Auki Labs) on Augmented Reality as an Extension of Human Language

Nils Pihl is the CEO and co-founder of Auki Labs, a company solving the limitations of GPS to accurately position virtual content, particularly for shared experiences. Nils and the team at Auki are building advanced, peer-to-peer positioning protocols and AR cloud infrastructure to enable a new era of spatial computing.

Nils is also the CEO of Matterless Studios, a venture-backed startup creating AI companions and pets made for the augmented reality metaverse.

Prior to founding Auki Labs, Nils was a behavioral engineer who studied Meme Theory and was a practitioner of Memetic Engineering. He’s also a serial entrepreneur bringing forward some key lessons learned into his current endeavors.

In this conversation, Nils shares his perspective on AR as a natural and inevitable extension of human language, arguing that all language is meant to augment and enhance our shared experience of reality.

We go on to discuss Meme Theory, how it applies to AR, and explore Auki Labs’ unique positioning technology. Nils also shares some of the lessons learned from earlier startup experiences.

You can find all of the show notes at thearshow.com.