Evan Rose (Rose Digital) on Adding Value and the Challenges of Leading a Fast Growing Company

Evan Rose is the founder and president of Rose Digital, a company specializing in using augmented reality to help brands engage and delight their customers. Beyond that, Rose Digital serves as an innovation partner for its clients.

On the side, Evan is the founder of AR Post, one of the leading news sources for AR and VR. He’s also the co-founder and board president of The Steve Fund, which is the nation’s first organization focused on supporting the mental health and emotional well-being of college students of color.

Prior to Rose Digital, Evan worked in finance at hedge funds and investment banks before pursuing his desire to create, and learning how to code. Evan showed his entrepreneurial drive early in life and then went on to attend Harvard to study anthropology.

In this conversation, Evan describes his desire and early efforts to create and add value to the world. He goes on to describe:

- how Rose Digital got started,

- examples of how they are operating at the cutting edge of AR/VR and machine learning,

- being the "Woz" to the client's Jobs-like vision,

- whether clients/users know what they want,

- potential implications and impact of the Apple Vision Pro device,

- advice for startup founders borne from the experience of working with major brands, and

- the challenges of being one of the fastest growing companies (as recognized by INC for the last four years).

Links From The Episode

- Site: AR Post – source for the latest news, reviews and opinions on augmented reality, virtual reality and mixed reality technologies.

- Article: [ROSE Partners With Premier League for AR Experience Celebrating Summer Series](https://arpost.co/2023/07/12/rose-premier-league-ar-experience/) by Jon Jaehnig for AR Post

- Case Study: [Bloomingdale's celebrates 150 Years with AR Catalog](https://www.8thwall.com/customer-work/bloomingdales)

- Article: [Mastercard Launch Priceless Platform with Partners ROSE](https://www.xrtoday.com/augmented-reality/mastercard-launch-priceless-platform-with-partners-rose/) by XR Today

- Article: [ROSE and Mastercard Augment the Miami Design District in a New Immersive Experience](https://arpost.co/2023/01/11/rose-mastercard-miami-immersive-experience/) by Jon Jaehnig for AR Post

- Article: [FT ranking: The Americas’ Fastest-Growing Companies 2022](https://www.ft.com/content/6ee8f978-a2e0-4644-b7c7-0718a334adb7) and [INC profile](https://www.inc.com/profile/rose-digital)

- Book: [Daemon](https://amzn.to/3FHr7Ko) by Daniel Suarez

- Book: [Avogadro Corp: The Singularity Is Closer Than It Appears](https://amzn.to/3QIiHsQ) by William Hertling

- [Episode Transcript](https://otter.ai/u/sV_2KIrnG9Z8SASF4eTMMgA53zw)

You can find all of the show notes at thearshow.com. Please consider contributing to my Patreon at https://www.patreon.com/theARshow.