Marketing Advice for Start-ups to Become Stay-ups | April Dunford

AQ's Blog & Grill

English - December 05, 2019 11:00 - 19 minutes - 17.9 MB - ★★★★★ - 1 rating
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Previous Episode: Reinventing the Marketing Consulting Model | Scott Gillum

Next Episode: Beyond Artificial Intelligence: Artificial Empathy | Glen Drummond

She’s the CEO of Sprint.ly, a marketing mentor and angel investor who started her hurricane of entrepreneurial activities by studying engineering. In this episode of AQ’s Blog & Grill, April Dunford shares her experiences going from an engineer to a marketing genius.

Alan and April discuss marketing strategy vs. tactics, creating the right metrics and shifting your mindset from selling to helping your customer buy. Becoming a “stay-up” isn’t an easy road, so April provides her top three marketing strategies start-ups should follow to find success.