How Bridgit Founders Used Customer Insights to Build a Multi Million Dollar Business | Lauren Lake

AQ's Blog & Grill

English - April 13, 2020 10:00 - 27 minutes - 19.1 MB - ★★★★★ - 1 rating
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What does successfully breaking into an untapped market actually look like? How do you do it? How do you bring a product to market that the market is ready to adopt right away?

You ask the market.

What sets Bridgit apart from so many other companies, and what has made them so successful, is that they went to their customers first. Before they ever had a business plan or a product - before they ever wrote a single line of code - they hit the pavement. Lauren Lake (Bridgit COO) and Mallorie Brodie (Bridgit CEO) would pop by construction sites early in the morning all over the city, with coffee and donuts and they talked to the people that would be consumers of their product. They spent their first 6 months in business “understanding the needs, building simple prototypes and validating those with people before actually investing and building the real product“. And that became Bridgit’s methodology - step by step, one piece at a time, following the research and the needs of those they were serving.

In this episode, Lauren goes into detail about the steps that Bridgit took in order to find a gap and identify the challenges within that gap, and how they turned their research into an incredible product used by over 150 customers across North America.

Bridgit strives to revolutionize the way the construction industry functions, and that’s exactly what they’re doing.

Time stamps of key takeaways from this episode:

0:33 What is Bridgit

1:18 How the founders, Mallorie Brodie and Lauren Lake, met and got started

3:52 Understanding the needs of their customers during the research process

5:45 The harder you work, the luckier you get

10:00 About the Bridgit products

15:15 What does success look like for Bridgit?

18:03 Finding support through incubators and accelerators

20:54 What's next for Bridgit

23:50 How Lauren went from the Stratford arts community to being a Civil Engineering graduate

Twitter Mentions

@bridgitsoftware