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Measure and optimize app retention like a pro - Episode 15
Apps, Games and Insights
English - December 07, 2020 17:29 - 48 minutes - 110 MBTechnology chromeos google monetization android apps business developers development ecosystems games Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Accelerating apps with Flutter - Episode 16
What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.