Episode 4: Michon Vanderpoel, Director of Licensing at Rebel Girls
Approved! Licensing Stories
English - August 20, 2019 09:11 - 16 minutes - 22.9 MB - ★★★★★ - 19 ratingsMarketing Business News Business News brandlicensing business entertainmentlicensing intellectualproperty licensingartlicensing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Goodnight Stories for Rebel Girls is a Kickstarter record-breaker. Rebel Girls was the most successful childrens publishing project in Kickstarter history, raising $600k for their first edition—far surpassing their $40k funding goal. Their second book, Rebel Girls 2, became the most quickly funded project in Kickstarter history.
Now, with two volumes of stories and a podcast championing women, Rebel Girls is seeking to inspire little rebels even further.
In this 2-part spotlight on a disruptive brand making it's licensing debut, we speak with Michon Vanderpoel, head of licensing for Rebel Girls. Tune in to hear tips on planning a licensing strategy for a new brand with an eager audience and an important mission.
This episode is brought to you by our partner Flowhaven. Visit Flowhaven.com to request a demo.