When innovative ideas emerge in the animal training world it can spark conversation. For some it evokes behavior change, for others not just yet, and maybe not ever. When there is resistance to emerging ideas, it can be frustrating for those who have been reinforced by changing their behavior. But as we will examine, resistance can be a very rational response. In this episode we look at some of those barriers to new information in animal training. I also share various ways to address those challenges so that trainers can more easily access reinforcers that can be gained from embracing emerging views in animal training. And finally, I delve into many of my own personal “growing pains” and strategies I have used to facilitate learning new concepts and their application.