#netnography #paganism #pagan




What is netnography, and how can we use it in research? Religious Studies and digital religions. Studying religions online.


Paper delivered at the Ethnography and Qualitative Research Conference 2023 at the University of Trento.




RECOMMENDED READINGS


Kozinets' Netnography https://amzn.to/3CoINZW


Hine's Ethnography for the Internet https://amzn.to/3X4Sc23


Cowan's Cyberhenge: Modern Pagans on the Internet https://amzn.to/3oWfOJE




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REFERENCES


Cartledge, M. J. 1962- (2023) ‘Empirical Theology as Theological Netnography: Methodological Considerations’, Journal of empirical theology, vol. 35, no. 2, p. 187.


Hine, C. (2007) ‘Connective Ethnography for the Exploration of e-Science’, Journal of Computer-Mediated Communication, vol. 12, no. 2, pp. 618–634 [Online]. DOI: 10.1111/j.1083-6101.2007.00341.x.


Kozinets, R. V. (2015) ‘Netnography’, in The International Encyclopedia of Digital Communication and Society, John Wiley & Sons, Ltd, pp. 1–8 [Online]. DOI: 10.1002/9781118767771.wbiedcs067 (Accessed 29 May 2023).


Murchison, J. M. and Coats, C. D. (2015) ‘Ethnography of Religious Instants: Multi-Sited Ethnography and the Idea of “Third Spaces”’, Religions, Multidisciplinary Digital Publishing Institute, vol. 6, no. 3, pp. 988–1005 [Online]. DOI: 10.3390/rel6030988.


Rodrigues, D. (2023) ‘How to Study Religion? Notes on Research Methodology in the Context of Latin American Religions’, International Journal of Latin American Religions [Online]. DOI: 10.1007/s41603-022-00188-0 (Accessed 29 May 2023).




00:00 Introduction


00:36 Presentation: Netnography in the study of contemporary Paganism02:13 The aim of the paper


04:43 The structure of the paper


05:21 What is paganism?


06:51 The importance of networking


08:06 What is netnography?


09:56 The advantages, limitations and ethics of netnography


12:05 How to conduct a netnographic research


16:52 The advantages and disadvantages of netnography


20:56 The advantage of an integrated approach


22:53 The survey – description


23:18 The geographical distribution


25:04 Q How often do you use the internet for religious, or spiritual activities?


26:16 Q How often do you participate in online pagan communities?


30:36 Q What online platforms do you use for pagan-related activities?


32:04 Q Does participating in online communities enhance your practice?


33:11 Q Can netnographic research capture the essence of contemporary paganism?


36:02 Thanks and support Angela’s Symposium (twice, sorry!)






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