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Founder and revenue consultant Nick Zeckets and I discussed his first startup and what he learned from it. Then we talked about the best ways for startups to build revenues. Instructive and inspiring.

Highlights include:

Sal Introduces Nick Zeckets, Founder & Revenue Consultant What Quadwrangle Does "What is already out there that I can make better? I don't want to replace it, at least not on day one." “…first and foremost, and I heard it 1,000 times and I never really got it, but it was to fall in love with the problem and not the solution.” “The sales process was there… the product wasn't ready.” “Oftentimes, it's just like any good advisor, it's just asking some really concrete questions.” “Because everything's a referral economy at this point.” “Her trick was that she was the most methodical person you could imagine… Bottom line was that she had a sales process.” “…the founder's out there doing the selling. The founder is the one picking up the cash. And it is almost impossible… to templatize that passion.” “…remarkably common amongst startups is a real... In small companies in general, is a lack of belief in their own value.” “there's a lot of this stuff that between software and freelancers and on-demand services, you can look like an absolute marketing juggernaut.” “And otherwise, these on-demand services are incredible. It just doesn't cost that much, and so I love modeling that out for companies.” “…I was a fairly prolific hustler in high school, and even in elementary school.” “…if we shine a light on the bad stuff as soon as we can identify that we've got bad stuff, it's going to kill that mold.” “Follow the process.” “Again, it's the truth will set you free in all things.”