And She Looked Up Creative Hour
173 episodes - English - Latest episode: 15 days ago -Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, an illustrator, writer and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
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Episodes
EP154: Makers, Artists and Creatives: Here's How to Find Your Customers
April 05, 2024 07:00 - 1 hour - 65.9 MBYou’re an artist or a creative or a maker. You’ve made or created the thing, you’re selling the creative services. You’ve put it on social media and your website or Etsy. But nobody has bought it. So how the heck are you supposed to find your customers?? Melissa and Heather do a deep dive into how to find your people - and how to sell to them without it being weird or uncomfortable - even if you’re an introvert or shy (or both)! This is an episode full of practical tips but be warned...
EP153: REPLAY: Words of Wisdom for Creatives from Past Guests
March 23, 2024 18:00 - 1 hour - 53.4 MBI'm going back into the archives this week because it's been a bit of madness around here this month (in a good way!). This is a replay of EP 128 from last year where Heather and I asked past guests and audience member to share some words of wisdom that they've learned through being working creatives and/or running their own businesses. And they did not disappoint! It's an inspiriing episode with some fabulous nuggets from some exceptional women. One of my favourite quotes that I remind myse...
🔒 0324: Subscriber Soundbite: A March Mixed Bag
March 23, 2024 17:00 - 25 minutes - 17.6 MBSubscriber-only episode I have a great podcast recommendation for you this week that also tied into three big things I've had on my "to talk about" list: marketing goals, the line between positivity and negativity and gatekeeping creativity. Hope you all enjoy! You can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit: And She Looked Up Creative Hour Podcast Each week The A...
EP 152 Creative Canadian Women: Demi Winters - Indepdendent Fantasy Romance Novelist
March 08, 2024 08:00 - 1 hour - 45.6 MBBest selling Canadian independent fantasy romance novelist Demi Winters joins us in this episode of the show to talk about all things relating to being a self-published fiction author - including the release of her new book, her writing process, world building, Book Tok and building community around her work, seeking help to take her work to the next level, balancing a private life with a public author persona and how she's running her independent author business.... as a business! (she eve...
🔒 0224: Subscriber Soundbite: My Keys to Living with AI as a Creative
February 24, 2024 19:00 - 33 minutes - 22.9 MBSubscriber-only episode This was such a tough episode to record! I've had it swirling in my head for months and I did multiple takes at recording it (it's why I'm so late with it!). It's still a bit rambly but I think I got there in the end. AI does freak me out but it piques my curiosity at the same time. And I've learned that it doesn't make me replaceable - but I have had to adjust how I serve my customers and clients and that's what I talk about in this episode - how to double down on b...
EP151: Creative Canadian Woman: Songwriter & Author Gail Taylor is Using Kickstarter
February 23, 2024 08:00 - 1 hour - 45.7 MBGail Taylor left behind a successful career as an investment advisor to go all in with music - in her 50s! Now, as a Canadian songwriter, author, keynote speaker and entrepreneur, she's a passionate advocate for the power of music to inspire change. Her new book, Curve Balls, is coming to shelves soon thanks to a successful Kickstarter campaign that raised $10K. In this episode, Gail shares her remarkable story and her tips for using Kickstarter. We talk about her journey from her early ye...
EP150: Trends We're Paying Attention to in Our Creative Businesses in 2024
February 09, 2024 08:00 - 1 hour - 66.2 MBThis week, Melissa and Heather do a brief recap of what they did in their creative businesses in 2023 and what they are focusing on for 2024. But at the heart of the episode we get into the trends we're paying attention to in our creative businesses - including a very frank (and possibly surprising?) discussion about generative AI and how we feel about it. 2024 has the potential to be a huge year of change for a lot of working creatives - whether we like it or not! This is a great episode f...
EP149: Leaning into Change for a Life of Creative Fulfillment with Geneviève Retzlaff
January 26, 2024 08:00 - 59 minutes - 40.7 MBTransformational Coach Geneviève Retzlaff joins the show this week as part of our short January series on staying optimistic and energized in a month that can be dull, cold and dreary. In this episode, Gen is here to help us lean into change in order to have fulfilling creative careers and lives. Whether you're thinking of leaving a traditional career to start a creative business or, you want to ramp up a side business or, you've already got a creative business but it's just not lighting y...
EP148: The Law of Vibration and Your Creative Practice with Sara Fisher
January 12, 2024 08:00 - 1 hour - 50.2 MBInspirational speaker and certified life coach Sara Fisher joins the show this week to talk about the Law of Vibration and how we can use it to foster both personal growth and growth in our creative practices. We all start January off with the best of intentions but when the winter blues set in, it can be easy to get sidetracked and and feel like nothing has changed and nothing is moving forward. Enter Sara and her fresh perspective to self-development. We talk about the Law of Vibration, t...
🔒 0124 Subscriber Soundbite: It's a Marathon, not a Sprint
January 05, 2024 08:00 - 17 minutes - 11.7 MBSubscriber-only episode The year is 365 days long (366 this year because it's a leap year!). Here's your reminder that a year is a marathon. You don't have to sprint out the gate in January and do all the things or make all the changes - because guess what? That's not realistically feasible - and it's also not sustainable. Let's talk about embracing your natural rhythms, your business's slow and busy periods and why you need to make it a priority to check in with your data regularly! You ...
EP147: Getting Started with Podcasting For Your Creative Business
December 29, 2023 08:00 - 1 hour - 55 MBWith so many of this season's guests asking me off air whether or not they should start a podcast and how to get started, I thought it might be time to do an episode on the ins and outs of podcasting for a creative business. So today, with 140+ episodes under my belt, I take a deep dive into the pros and cons of podcasting for creatives, and how to get started if 2024 is the year you give it a go! This is a great episode for creatives who: have been thinking about starting a podcast are w...
🔒 1224 Subscriber Soundbite: Planning For Your Values
December 19, 2023 16:00 - 26 minutes - 18 MBSubscriber-only episode It's the end of the year and that inevitably leads to a lot of podcasts and blog posts on reflection, planning and goal setting. I know that as creatives, a lot of us get very uncomfortable with making concrete plans or setting solid goals because... what if we fail? But planning is what allows us to build a business that reflects our values and the life we want to lead. Because as small business owners, our businesses are intertwined with our lives. Planning gives ...
EP146: So, You Think You're Ready to Go Viral?
December 15, 2023 08:00 - 1 hour - 54.8 MBWe've all thought about how great it would be to have a piece of content go viral on social media. There's that whisper deep down that if we could just get a million eyeballs on our business, everything would change - for the better. But what really happens when you go viral? And are you - and your creative business - actually prepared for it if it happens? Melissa and Heather dive into "going viral" and share two very different case studies! This is a great episode for creatives who: wond...
EP145: Own Your Age and Your Wisdom with Zannat Reza
December 01, 2023 08:00 - 1 hour - 44 MBThis week, healthy aging advocate Zanna Reza joins the show to talk about shaking up the system so we can grow older on our own terms. In a world where getting older (at any age) can come with a lot of stereotyping and discrimination, we talk about why we, as women, need to own our age - and the wisdom we've earned every day. In this conversation we discuss the importance of staying passionate, curious and creative at every stage in life - and why all humans need to feel a sense of purpose a...
🔒 1123 Subscriber Soundbite: Let's Burn the Follower Count Number
November 26, 2023 17:00 - 26 minutes - 18 MBSubscriber-only episode It feels like every day I see another announcement from a creator who is leaving social media. While some of the reasons they give are extremely valid, very often the conversation comes down to the fact that it's too much work for not enough new followers. The algorithm doesn't help them get seen. It's a popularity contest where only artists and creatives with big followings get noticed... But what if instead of using social media as a way to attract new followers, w...
EP144: Creative Canadian Woman - Jacqueline Nicosia of Ardo Hospitality
November 10, 2023 08:00 - 58 minutes - 40.5 MBCreativity shows up in many forms and this week Jacqueline Nicosia, the co-owner of Ardo Hospitality Group, joins the podcast to chat about the creativity that goes into crafting the perfect guest experience - and the perfect cocktail! This busy mom of two who co-owns her business (which includes 3 Toronto restaurants and a food import company) with her chef husband talks with us about: fostering creativity with her team in order to make magic for Toronto diners night after night separatin...
EP143: Overcoming Perfectionism and Burnout with Psychotherapist Yu Tong Hannah Lin
October 20, 2023 07:00 - 1 hour - 47.1 MBToronto based registered social worker and psychotherapist, Yu Tong Hannah Lin, joins Melissa to explore how we, as working creatives, can manage and overcome the ongoing challenges perfectionism and burnout present to our work. Hannah shares valuable insights that will help us understand and identify when perfectionism and/or burnout are creeping into our lives and businesses (and what to do when it's impacting our work). And, she shares some of the proactive steps we can all take to prot...
🔒 1023 Subscriber Soundbite: Embracing Discomfort - An Unexpected Path to Growth and Success
October 15, 2023 07:00 - 27 minutes - 19 MBSubscriber-only episode Have you ever felt that prickling discomfort when you think about trying something new in your business of your creative practice? You're not alone. We've all been there - the nervous anticipation, the self-doubt, and the fear of the unknown. But, what if you sat with that discomfort? What if, instead of being a barrier, it could be your stepping stone towards personal growth and achievement? That's what the October premium subscriber episode is all about. This is a...
EP142: Shaky Economy? Navigate the Holiday Selling Season & Plan for 2024
October 06, 2023 07:00 - 1 hour - 69.6 MBSlow September sales and signs of a flagging economy have a lot of Canadian creatives worried about the upcoming holiday selling season. Even Etsy has made efforts to boost sales on behalf of shop owners! And, with no real relief in sight, what does 2024 have in store? Melissa and Heather tackle this head on with lots of practical strategies and tips to help you get focused and make a plan - both for the holiday season and next year! This is a great episode for creatives who: are seeing a ...
EP141: Stepping Out From Behind Your Work with Photographer Michele Mateus
September 22, 2023 07:00 - 1 hour - 56.2 MBAs working creatives, giving our audience, clients and supporters the opportunity to connect with us on a deeper level is so important to building a healthy business. But equally important, as women, we need to get past our fear of taking up space and instead, embrace being seen. Intimate portrait and personal branding photographer Michele Matues joins Melissa in this episode to share her journey as a photographer who empowers women and to show us how much getting out from behind our work a...
🔒 0923: Subscriber Soundbite: Do You Have a Marketing Plan... or a Marketing Schedule?
September 10, 2023 18:00 - 27 minutes - 18.9 MBSubscriber-only episode Listening to a podcast a few weeks ago, I got a slap in the face when the guest stated that most small businesses don't have a marketing plan, they have a marketing schedule. (hello, it's me!) To be fair, I usually start the year off with a plan and it just kind of... dissolves into a social media posting schedule - usually somewehre around June. So in this week's subscriber soundbite, I'm talking about how to get back on track for selling season with a marketing...
EP140: Behind the Scenes of a Solo Art Exhibition with Heather Travis
September 08, 2023 07:00 - 1 hour - 59.5 MBHave you ever wondered what goes into planning and executing an your own art exhibition? This week Heather Travis joins Melissa to talk about the behind the scenes journey to her upcoming, 3 month solo exhibition at Ontario's Bruce County Museum and Cultural Center. She shares how the opportunity arose, how she developed her very personal exhibit theme, secured grant funding and was able to take 9 months away from active client work to produce 35 large scale canvases! We also get into the ...
SUMMER REPLAY From Fashion Concept to Launch: The Birth of Gallola with Katrina and Lexi von Hahn
August 11, 2023 07:00 - 1 hour - 44.6 MBToronto based sisters Katrina and Lexie von Hahn have known for years that they wanted to create a business that reflected their Latin American roots and that has resulted in Gallola - a fashion and lifestyle brand they recently launched with their first product: a shoe they designed that's inspired by the timeless Argentine carpincho style and handmade in Mexico. In this episode we talk about: Lexie and Katrina's individual journeys that have taken them around the world starting a fash...
🔒 0823: Subscriber Soundbite: This One Thing Has Completely Revitalized Me and My Business
August 04, 2023 07:00 - 19 minutes - 13.3 MBSubscriber-only episode Earlier this year, in May, I agreed to meet virtually meet up for a co-working session with one of the women in my small business mastermind group. Other members regularly join us now in what has quickly become a turning point in our businesses this year. Find out how and why this all came about, what we do and how we do it and what I've accomplished in my business in just a few months as a result! OH and PS: Here the link to Episode 44: Masterminds, Mentors and Co...
SUMMER REPLAY: Branding For Multi-Passionate Creatives with Diane Foy
July 28, 2023 07:00 - 1 hour - 55.4 MBAs a multi-passionate creative herself, creativity coach and host of the Superfan Attraction Podcast, Diane Foy understands how difficult it is for multi-passionate creative entrepreneurs to present themselves to the world. In this summer replay episode we talk about the power of personal branding and showing the world all the wonderful things you do instead of trying to keep them under wraps! This episode is brought to you by How to Market Your Ebook - A Complete Checklist to Market You...
SUMMER REPLAY: Embracing Age and Passion: The Musical Journey of Sharon Marie White
July 14, 2023 07:00 - 1 hour - 43.2 MBAlberta singer/songwriter Sharon Marie White joins Melissa to talk about her deep roots as a musician and performer and how she let her music move to the background as she found other ways to contribute to her family. Now, after putting her music on hold for decades, she's back and she's just getting started - in an era where women are no longer willing to put up with ageism as working creatives! This episode is brought to you by Fine Lime Designs Illustrations This is a great episode for...
🔒 0723: Subscriber Soundbite: Taking Stock of Q1&2 and Prepping For Q3&4
July 07, 2023 08:00 - 20 minutes - 14.2 MBSubscriber-only episode In this month's subscriber only episode I'm talking about some of the tasks I like to do at the half way point of the year - including reviewing how the first half of the year went, making adjustments where necessary and, prepping myself for the second half of the year. Find out more in this month's exclusive episode. You can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all availa...
SUMMER REPLAY: Your Logo is NOT Your Brand (so what the heck is??)
June 30, 2023 07:00 - 1 hour - 56.4 MBDo you get caught in the branding trap that many creative businesses find themselves falling into? The one where you get so wrapped up in the physical assets of your brand that you forget about what branding actually is? Your logo? Not your brand. Your website colours? Not your brand. They're physical assets OF your brand. So what is your brand? Melissa and Heather Travis dive into the less obvious (but extremely critical) aspects of branding from telling your story, to creating a mission st...
EP135: Blogging To Drive Traffic (And Build SEO) For Your Creative Business
June 16, 2023 07:00 - 1 hour - 46.9 MBWhether you sell paintings or photography sessions, hand poured candles or graphic design services, getting traffic to your website or even your Etsy shop is probably one of the biggest challenges you face. No traffic, no sales! Enter the world of blogging... One thing professional bloggers know how to do is drive traffic - their income is directly tied to their website traffic! So let's take a tip from them and examine how blogging can really help you boost your website traffic, build br...
🔒 0623: Subscriber Soundbite: My Best Tip To Weather a Topsy Turvy Economy
June 02, 2023 07:00 - 26 minutes - 18.1 MBSubscriber-only episode In this month's subscriber only episode I'm sharing what I think is the best way to weather a topsy turvy economy where it's hard to predict what's going to happen. After having lots of conversations with fellow creative business owners the consensus always seems to come back to one thing that seems to work, no matter what. (warning though - it's not a quick fix or an easy fix. But it does work!) Find out what that is in the month's exclusive episode! You can conn...
EP134: Creative Canadian Women: Phyllis Ellis - Documentary Filmmaker
May 12, 2023 07:00 - 1 hour - 42 MBAward winning documentary filmmaker and former Canadian Olympian, Phyllis Ellis, joins me in this episode with the release of her latest film, Category: Woman. We dive into the big themes of the documentary (gender and gender equality, body autonomy racism) as well as the power and challenges of telling stories - whether they're your own or belong to someone else. Did you know you can now directly support the podcast and help us keep creating great content you want to listen to? And get ac...
🔒 Subscriber Soundbite: April 2023 - Pitching Your Business the Right Way
May 06, 2023 18:00 - 19 minutes - 13.3 MBSubscriber-only episode Welcome to our first subscriber only episode! This month's subscriber soundbite is about how to pitch your business the right way. Over the last 12 years I've received a tremendous amount of pitches and about 90% of them are really... not great... But they so easily could have been great if the pitcher had done one very simple thing! Find out what that is in the month's exclusive episode! You can connect with the podcast on: Instagram at @andshelookedup Faceb...
EP133: Photographer Darina Kopcok: Generating Quality Client Leads
April 28, 2023 07:00 - 1 hour - 50.5 MBFood photographer and photography educator Darina Kopcok joins Melissa for this Creative Canadian Women episode where they discuss how to generate quality client leads for your creative services business OR your product business as well as how to grow your revenue streams by offering education resources to other creative service providers and makers in your niche. In just one year as a food photographer, Darina was able to match her full time corporate income. She did it by investing in he...
EP132: Scarcity, Urgency or Always Available? Inventory & Marketing Models For Creative Business
April 14, 2023 07:00 - 1 hour - 55.4 MBHow do you manage inventory and demand in your creative business? Do you use and market a scarcity model? An urgency model? Or an always available model? This week Melissa and Heather walk you through each of these and outline the pros and cons of each as well as showing you how you can use a mix of all three in your creative business! This episode is brought to you by Fine Lime Designs Illustrations This is a great episode for creatives who: have wondered if it's better to create urgenc...
EP131: Copyright and Creativity - With Copyright Lawyer Lesley Ellen Harris
March 31, 2023 07:00 - 1 hour - 69.4 MBCan I use that in my work? Have you ever asked yourself that question about somebody else's work? Or has somebody asked you that question about your work? What happens when somebody uses your stuff without asking you? How do you get copyright? Is it different in Canada from the US? What does it mean to sell your rights to somebody? What is licensing? What happens to your copyright when you die? Today Canadian copyright lawyer Lesley Ellen Harris joins Melissa to answer all your burning c...
EP130: Creating Products for Your Creative Services Business
March 17, 2023 07:00 - 1 hour - 53.2 MBAre you a photographer, designer of any kind, writer or other creative services provider? This week Melissa and Heather are talking about how you can create products to sell alongside your creative services and open up new revenue streams - great for your slow season, to have earning income while you continue to serve clients or to help you break through the income ceiling a lot of us hit when doing client facing work. Not a creative services provider? Don't worry - a lot of these ideas wil...
EP129: Creative Canadian Women: Stefanie Henderlin of Mangata Apothecary - Growth From Failure
March 03, 2023 08:00 - 53 minutes - 36.9 MBWhen Stefanie Henderlin first started formulating her products it was with an eye to helping her midwife clients. But, she quickly discovered just how much she loved the process and the result was the birth of Mangata Apothecary where she's 'bringing botanicals back" to a new generation of families and individuals. Stefanie shares her journey and how failure has resulted in growth for her and her business to the point where she's now auditioning for Dragon's Den and sourcing investment to sc...
EP128: Words of Wisdom For Creative Business Owners
February 17, 2023 08:00 - 1 hour - 51.8 MBMelissa and Heather, along with past guests and current listeners, share some of the business advice and wisdom they would give their younger selves if they had the chance. Did you know you can now directly support the podcast and help us keep creating great content you want to listen to? You can help here. This episode is brought to you by Fine Lime Designs Illustrations This episode is for those who... all of us! You're never too old to learn something new! For a summary of this epis...
EP127: Etsy, Your Own Website or... Both?
February 03, 2023 08:00 - 1 hour - 42.5 MBWhen you have an Etsy shop, you wonder if you should open a stand along shop on a platform like Shopify or Wix. When you have a stand alone website you wonder if you should open an Etsy shop. When you're first starting out, you don't know which to pick. And if you're a creative services provider you might be wondering if this episode is even worth your time (it is). So which is it? Etsy? Your Own Shop? Or... should you have both? This week I go over the pros and cons of Etsy, Shopify (and o...
EP126: Money Mindset Matters For Working Creatives with Pamela George
January 20, 2023 08:00 - 1 hour - 52.4 MBAll of us have money mindset challenges. Whether they're rooted in our childhood or our choice of a career (starving artists, anyone?), we can carry around a lot of money baggage that gets in our way and stops us from being financially empowered women. That's where today's guest, Ottawa based financial literacy consultant Pamela George, steps in. After experiencing a childhood rooted in poverty and homelessness, Pamela knew she was going to change the script for herself. Now she helps other...
REPLAY: Choosing a Word Of the Year with Raj Thandhi
January 06, 2023 08:00 - 58 minutes - 40 MBIn this repeat episode from last January, Raj Thandhi, the Creative Director and owner of Pink Chai Media as well as the blogger behind Pink Chai Living joins Melissa to talk about choosing a word of the year and why this has been such a beneficial exercise for both of them over the years - in their businesses and their personal lives. This episode is brought to you by Fine Lime Designs Illustrations This is a great episode for anyone who: has thought about choosing a word of the year ...
EP124: One Small Change That Had a Huge Impact On My Creative Business This Year
December 23, 2022 20:00 - 19 minutes - 13.4 MBThis time last year I sat down with my planner for 30 minutes and did ONE thing that had a huge impact on my creative business in 2022. In this SBS (short but sweet) episode, I share what I did and how it changed my business and my life! And it's super easy and you can do it too! This episode is brought to you by Fine Lime Designs Illustrations For a summary of this episode and all the links mentioned please visit: Episode124: One Small Change That Equaled Big Impact You can find Melissa ...
EP123: Embracing the Business Side of Creating with Sara Roach-Lewis
December 09, 2022 08:00 - 1 hour - 51.1 MBThe inner struggle between artist, maker, creative and female business owner is real for many of us. But as this week's guest, creative business coach and advisor, Sara Roach-Lewis, likes to remind us... if you earned money this year but didn't get a T4... you're a business owner. So how do we learn to embrace the business side of creating for a living while still being the creators we want to be? That's our conversation this week! This episode is brought to you by Fine Lime Designs Ill...
EP122: An Easier Way to Market Your Creative Business On Social Media with Susan Diaz
November 25, 2022 08:00 - 1 hour - 44.5 MBThis week, Toronto based podcaster and c+p digital co-founder, Susan Diaz joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them - without wanting to pull their hair out or needing to be digital content creators. The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode! This episode is brought to you by Fine Lime Designs Illustrations This episode is for......
EP121: Diving Down Into Meaning and Resistance in our Creative Work
November 11, 2022 08:00 - 1 hour - 44.6 MBThis week's episode started out as a recap of our progress for 2022 but very quickly took a turn into a mindset episode as we took a dive into exploring the deeper (and sometimes darker) aspects of our creativity and how we work: meaning and resistance. We discuss how a simple grant application pushed Heather to explore bigger, far more personal themes in her own artwork, ask how it’s possible to resist doing something you absolutely love and explore what’s behind that (there’s always som...
EP120: Creative Canadian Women: Katrina & Lexie of Gallola - Starting a Fashion and Lifestyle Brand From Scratch
October 28, 2022 07:00 - 1 hour - 42.1 MBToronto based sisters Katrina and Lexie von Hahn have known for years that they wanted to create a business that reflected their Latin American roots and that has resulted in Gallola - a fashion and lifestyle brand launching soon with their first product: a shoe they designed that's inspired by the timeless Argentine carpincho style and handmade in Mexico. In this episode we talk about: Lexie and Katrina's individual journeys that have taken them around the world starting a fashion and ...
EP119: When Loved Ones Don't Support Your Creative Business, What Can You Do?
October 14, 2022 07:00 - 1 hour - 63.2 MBMelissa and Heather tackle a big topic today: how to manage relationships that are… less than supportive of the work that you do. A dirty little secret of starting a small business that nobody talks about is the lack of support from loved ones. We’re led to believe that if we “follow our bliss” everything will be Instagram perfect. We’ll have a “lifestyle business” that let’s us balance our work and our home life. Friends will spread our praises, our parents will be so proud, our spouses w...
EP118: Creative Canadian Janice Lawandi - From Chemist to Multi-Stream Revenue Baker
September 30, 2022 07:00 - 1 hour - 51.1 MBJanice Lawandi thought a PhD in chemistry had cut out a clear career path for her. But like many grad students, she started baking to relieve her doctoral stress which led to completing a Pâtisserie de Base certificate from Le Cordon Bleu and starting a food blog. Now this doctor of chemistry shows other bakers how understanding the science of baking can unleash their creativity - and has opened up multiple streams of revenue for her baking education business in the process! Janice is a che...
EP118: Creative Canadian Janice Lawandi - From Chemist to Multi-Stream Revenue Baker
September 30, 2022 07:00 - 1 hour - 51.1 MBJanice Lawandi thought a PhD in chemistry had cut out a clear career path for her. But like many grad students, she started baking to relieve her doctoral stress which led to completing a Pâtisserie de Base certificate from Le Cordon Bleu and starting a food blog. Now this doctor of chemistry shows other bakers how understanding the science of baking can unleash their creativity - and has opened up multiple streams of revenue for her baking education business in the process! Janice is a che...
EP117: Surprising Success with a Small YouTube Channel - with Ayngelina Brogan
September 16, 2022 07:00 - 1 hour - 48.9 MBAs a full time working creative, travel writer, videographer and YouTuber, Ayngelina Brogan of Bacon is Magic shares how she has used her small YouTube channel of just over 10 thousand subscribers to build an engaged community and double her overall income. This episode is brought to you by Fine Lime Designs Illustrations This is a great episode for creatives who: are unsure of the power of video are looking to build a highly engaged community around their work dismiss YouTube because...