#81 Pai Skincare: Building Success Slowly, Ethically, and On Your Own Terms | Sarah Brown

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Do skincare businesses need to be more deliberate and thoughtful?

These days, the desire for flawless, untextured, dewy skin has brought in a wave of skincare products which supposedly help you achieve it.

But are these businesses prioritising speed over substance?

Today’s guest shows that doing something slowly and authentically - rather than what everyone else is doing - can produce the best results.

If you want a glimpse into the success story of a business that is a force for good in the world, or if, like me, you’ve got a passion for skincare, you don’t want to miss this episode!

Timestamps:
00:00 - How Did Pai Skincare Start?
01:32 - Being Diagnosed with Chronic Urticaria
03:11 - Navigating the Beauty Abyss: A Sensitive Skin Journey
06:43 - Limited Options for Sensitive Skin
08:37 - Skincare for the Sensitive Customer: Pai Skincare's Vision
10:09 - 3 Years of Urticaria Flare-Ups and No Improvement
11:19 - Entrepreneurial Spirit: From Selling Crosswords in School to the Wine Industry
13:06 - The Final Flare-Up: A Turning Point in Sarah's Career
14:29 - Noticing Patterns and Making Lifestyle Changes
18:04 - Which Skincare Ingredients Made Her Skin Worse?
19:35 - Common Skincare Ingredients you Should Avoid
23:11 - Pai Skincare Formulas: Thoughtful Ingredients for Sensitive Skin
25:32 - Maintaining Control over Manufacturing
29:47 - Staying True to Your Values: The Heart of Pai Skincare
35:52 - The Lowest Low: Nearly Losing Her Eyesight
38:56 - Pai Skincare's Pivotal Moment: Natalie Portman's Seal of Approval
45:08 - Personal Qualities and Business Growth: Sarah's Journey
46:03 - Fundraising Insights: From Bank Debt to Angel Investors
56:21 - Business During COVID: Challenges and Contributions
59:54 - How Pai Skincare Made a Difference During Covid by Making Hand Sanitizer
01:06:39 - Ethical Pricing: Navigating Tough Choices During Crisis
01:10:17 - Personal Growth: Resilience and Problem-Solving
01:15:15 - How to Stay Focused
01:20:14 - Skincare Tips
01:26:43 - The Importance of Sleep for Healthy Skin
01:30:13 - Gut Health and Skin: Understanding the Connection

Meet Sarah Brown, the Founder of Pai Skincare. She founded it in 2007 as a solution to her own skin allergies.

Having suffered with Chronic Urticaria since age 25, she felt let down by products claiming to be “hypoallergenic” and “organic”, when all they did was irritate her skin further.

Pai offers certified organic products, now revered by those seeking skin confidence after trying numerous alternatives.

With an ingredient policy focused on transparency, Pai helps its global following of sensitive souls navigate the tricky world of skincare.

The brand, which started in a garage in West London now exports to over 50 countries.

All Pai products, endorsed by A-list celebrities like Natalie Portman, are crafted in-house by London-based organic cosmetic specialists.

Sarah Brown:
LinkedIn: linkedin.com/in/sarah-brown-3616113
Instagram: https://www.instagram.com/paiskincare_sarah/
Brand Instagram: https://www.instagram.com/paiskincare/
TikTok: https://www.tiktok.com/@paiskincare?lang=en
X: https://twitter.com/PaiSkincare
Website: https://www.paiskincare.com/

Follow Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
X: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.com

Contact:
[email protected]

Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com/

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