#57 All Saints: How Stuart Trevor's Bold Idea Transformed British Fashion

Do you know how All Saints came into being? Neither did I – that’s why I was so excited to speak with the iconic brand’s creator – Stuart Trevor.

Growing up in a council estate in Dundee, Stuart couldn’t afford brand new clothes so he had to make do with hand-me-downs and vintage clothing.

Inspired by David Bowie and Kate Bush, Stuart boldly experimented with audacious hairstyles and honed his craft in customising his school uniforms and aging threads, transforming his appearance into that of an indie rock star.

A mix of his bold look, his talent for sewing and a serendipitous meeting led him to discover that fashion degrees existed and the rest, as they say, is history.

Prepare for stories about how he bedazzled David Reiss founder of the namesake brand, the meteoric rise of All Saints, and dressing the once-unknown Kings of Leon.

Stuart's story is a testament to the power of creativity, understanding culture, and defying odds.

Follow the Anatomy of a Leader podcast to explore more incredible stories of leadership and find inspiration for your own journey.

WATCH on YouTube - https://bit.ly/3PxM1Ca

Timestamps:

00:00 – Trailer
02:16 – Stuart Early Years: David Bowie & Kate Bush Influence
06:20 – Discovering Fashion
12:04 – Impressing Paul Smith & David Reiss
20:07 – Working for David Reiss: Freedom in Design
27:38 – Birth of All Saints
30:08 – Building a Global Brand
35:24 – All Saints’ First Collection
38:22 – Dressing ‘Small’ Bands like Kings of Leon
47:57 – Opening All Saints on Carnaby Street
55:01 – Making Leather Jackets Soft
01:03:31 – Selling All Saints
01:13:09 – Less Stress, More Fun: Stuart's Approach to Life & Work
01:14:33 – Helping Others: Impact Accelerator Program

Stuart Trevor:

LinkedIn: https://www.linkedin.com/in/stuart-trevor-b201b912/

IG: https://www.instagram.com/stuart_trevor/

Facebook: https://www.facebook.com/stuart.trevor/

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Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com/

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