#49, Coping with grief with Giorgia Granata - co-founder of Wype #49

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Giorgia Granata’s mother passed away when she was 23, a traumatic event that has changed the course of her life and her worldview.

I found many similarities between how we both coped with it, as my mother suddenly died when I was 35.

It’s a challenging topic, which requires the willingness to feel vulnerable, a state Giorgia doesn’t like to be in often. Just like me.

Giorgia’s way of coping has become her humour and playfulness, which she turned into a superpower. Just look at some of the campaigns she created for her business Wype (you may have seen her pitching it on Dragons’ Den in 2022).

We go all in on the topic of death and GRIEF, being your most authentic self, dealing with rejection and losing your filter.

We also talk about the adult personal hygiene market. And yes we mention ‘Obama’ and ‘poo’ in the same sentence.

This was a very important episode for me personally.

I hope this inspires you and if you have experienced loss - makes you feel you are not alone in dealing with your grief.

We Discuss:

00:00 - Trailer

02:41 - Early years

08:47 - Mother’s death

15:30 - Dealing with grief

24:17 - MBA saved my life

34:20 - Impact on career

42:46 - Being yourself

48:12 - Health scare

54:40 - Wype

01:07:03 - Dealing with rejection

01:19:45 - Impossible question

Giorgia Granata:

LinkedIn - https://www.linkedin.com/in/giorgiamgranata/

IG: https://www.instagram.com/wype_uk/

TikTok: https://www.tiktok.com/@wypeuk

Website: https://wypeuk.com/

Dragon’s Den - https://www.youtube.com/watch?v=catos8rFuB8

Follow me:

LinkedIn: https://www.linkedin.com/in/mariahvo/

Instagram:  https://www.instagram.com/mariahvo/

Twitter: https://twitter.com/mhvorostovsky

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