ATWJE - Svetlana Gubin - The Power of Math

Episode: 00185 Released on November 13, 2023 Description: Svetlana Gubin didn’t let a language barrier stop her from breaking into the law enforcement analysis industry, and is now currently teaching other analysts how to effectively present data through the power of, well, Power BI. Svetlana shares how she capitalized on her advanced mathematical skills to secure a position as a crime analyst, and why she preferred her transition to a business analyst for the Oakland Police Department. While Svetlana had worked on a variety of investigations, including homicides, drugs, and gang violence, Svetlana focuses on her ability and fascination with finding patterns and series within a seemingly random dataset of criminal activities. Svetlana and Jason discuss the phenomenon of most agencies focusing heavily on basic descriptive analysis, when there’s so much more powerful analytics that an analyst can focus on in order to address crime reduction and public safety policies. Svetlana is currently a business analyst for the Oakland Police Department and teaches Power BI for Law Enforcement through the IACA. 

CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at [email protected] about what the Easter eggs are will receive a $50 gift card from us. Happy hunting!

Name Drops: Michel Voss/Michael Raney (00:07:44)

Public Service Announcements:
Laura Weaver (https://www.leapodcasts.com/e/atwje-laura-weaver-weaving-through-the-data/)
Dr. Carlena Orosco (https://www.leapodcasts.com/e/atwje-carlena-orosco-the-policing-strategist/)
Related Links:
https://www.oaklandca.gov/topics/police-data
https://www.justice.gov/usao-ndca/pr/bearded-bandit-sentenced-45-months-prison-bank-robbery-spree
https://abc7chicago.com/bearded-bandit-sought-for-15-bank-robbery-incedents-arrested-in-brentwood/1260719/
https://www.r-project.org/

https://medium.com/javarevisited/10-free-data-science-online-courses-for-beginners-a5fe78c2cb7b

Association(s) Mentioned: California Crime & Intelligence Analysts Association (CCIAA), IACA

Vendor(s) Mentioned: 

Contact: https://www.linkedin.com/in/svetlana-gubin-b3866350/ 

Transcript: https://mcdn.podbean.com/mf/web/ttyegx/SvetlanaGubin_transcript.pdf 

Podcast Writer: Mindy Duong

Podcast Researcher: 

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Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners. 

Podcast Email: [email protected]  

Podcast Webpage: www.leapodcasts.com  

Podcast Twitter: @leapodcasts

00:00:17 – Introducing Svetlana
00:05:23 – US Journey in Math Education
00:14:34 – Liking Stats
00:16:44 – The Internship 
00:30:39 – Break: Laura Weaver & Dr. Carlena Orosco
00:31:41 – The Stolen & Recovered Equation
00:35:29 – ABS:  Bank Robbery Series
00:43:47 – Becoming an Analyst
00:49:46 – Data Science
01:06:29 – Personal Interest: All of the Half Marathons
01:10:42 – Words to the World