Episode 336: How to Build an Online Media Empire with Brand Consistency with Rich Bontrager
Amplify Your Success
English - May 22, 2023 10:00 - 37 minutes - 69.2 MB - ★★★★★ - 139 ratingsEntrepreneurship Business Management businesscoach entrepreneursuccess inspiration profitinbusiness smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Having an online media empire can solve one of the biggest problems for business coaches, consultants and service providers who have limited reach and visibility. By establishing a consistent online presence through various media channels, such as a blog, podcast, and social media platforms, a business coach can significantly expand their reach and attract a wider audience.
This increased visibility allows them to connect with potential clients who may not have been aware of their services otherwise. Additionally, an online media empire provides a platform for the business coach to showcase their expertise, share valuable insights and resources, and build credibility and trust with their audience. This, in turn, leads to increased opportunities for client acquisition, partnerships, speaking engagements, and ultimately, the growth and success of their coaching business.
But, far too often, there is a lack of consistency and brand presence across different online platforms, which can create confusion about what the service provider truly offers.
On Amplify Your Success Podcast episode 336, Rich Bontrager joins me to share his 30+ years of experience in broadcast, and now as an Unofficial NSA Podcaster, to help you amplify your reach online.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
[6:06] Rich discusses the concept of media as a currency.
[7:57] The importance of strategically and intentionally building out your online presence.
[10:26] Why consistently used headshots and brand assets is key to being a recognized brand.
[17:41] An important mindset shift to stand out online as an online empire.
[20:13] Rich discusses how he uses Restream for his online show to reach all of his online platforms simultaneously.
[25:08] The importance of your brand persona to boost engagement.
[32:56] What it feels like when all the puzzle pieces start to work together.
Resources Mentioned in This Episode:Take advantage of Rich’s Free Guide, Build A Media Empire Guide. NEED LINK FROM RICH
Rock The Stage episode with Melanie and Rich discussing collaboration currency strategies that attract ideal clients.