EPISODE #162 | MARY HENDERSON | WHO ARE YOU IN YOUR NATURAL STATE?

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Mary Henderson is from Melbourne, Australia (that already makes her amazing). She's an internationally recognized Personal Branding Expert who knows how to commercialize a Personal Brand into a business. She's a speaker and author of a number of fiction and non-fiction books and is the founder of Lights Cameras Action – an end to end online coaching program. I had the honor of connecting with Mary for an eye opening conversation about personal branding.

- Mary’s morning coffee.

- “Free content is not a solution to a problem.”

- Educate and empower people through mature conversations.

- Investing in mentorship, not free content.

- Programmed to be politically correct.

- Being seen and heard.

- Unpacking a human being to their natural state.

- Why people need to brand themselves?

- Where to go if you haven’t done the groundwork.

- Strategic building yourself as the authority.

- What do I want to be known for?

- What type of content do I need to produce?

- LinkedIn is a vital ingredient to create brand exposure.

- We can’t pretend social currency doesn’t exist.

- Your network is KEY.

- Digitalizing knowledge is the new economy.

- People want tangible outcomes.

- Be sure “Your Story” is in context with your target audience’s problem.

- Pulling people in at the heart level to open doors.

- Mary role plays and demonstrates how she talks to a CEO in the board room.

- How to connect with Mary.

- Mary’s new program.

- What Mary would tell her 20-year-old self.

- Mary’s legacy.

Roger L. Brooks is the founder and host of American Real. If you're a knowledge expert, entrepreneur, or business executive, connect with Roger to help you Write Your First Book in 90 Days! He's helping people all over the world write their first book - let him help you too. Watch his 10 minute presentation and schedule a call to discuss your book idea today: https://iywebinars.com/ar

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