Host and American Family Farmer, Doug Stephan www.eastleighfarm.com introduces us to The Supermarket Guru Phil Lempert. www.supermarketguru.com For more than 25 years, Phil, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide. Known as The Supermarket Guru® he is an author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.