#10 John Federico, Co-Founder Of Event Hero On The Future Of Podcasting, Marketing, and Superman

What an event episode ten of Ambition Today is as Jon Federico, co-founder of Event Hero and @GadgetBoy himself comes on the show all the way from the warm and sunny Austin, Texas. Ever wonder why most podcasts are sponsored by Audible.com? Today we a speaking with John Federico who years ago worked at Audible and invented the podcast sponsorship program. Through the years he also worked at Advance Internet, Blog Talk Radio, and more. He is now the co-founder of Event Hero which is the first integration Platform-as-a-Service for event technologies. He also hosts the EventTech Podcast is all about event technologies where John interviews EventTech company CEO’s and product managers, industry thought leaders and event organizers. If you are a new startup founder or just want to better understand the world of podcasting, audio, and marketing this episode is for you. + How experiencing an economic crash can influence you. + Why the medium of Audio matters. + Recognizing when life deals you an opportunity and capitalizing on it. + Understand the world of podcasts. + How John created the Audible Podcast Affiliate program at Audible.com + Making the leap from employee to entrepreneur. + How to re-brand your company. + Who would win in a fight: Batman or Superman? + The future of podcasting. + Using content marketing such as blogging or writing a book to grow your brand. + Winning the battle for people's time and attention. Ambition Today Question of the Day: What is the optimal work life balance that let's you enjoy success and make all the time and energy worthwhile? ========== Follow Kevin Siskar on Twitter: twitter.com/TheSiskar Visit Ambition Today on the Web: www.siskar.co/ambitiontoday Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS (apple.co/1NRRPzL) and on Stitcher for Android (bit.ly/1Rn01dy).