Sell on Amazon Global – How to Decide which Amazon International Marketplaces to Sell In
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
English - December 17, 2021 07:00 - 29 minutes - 27.1 MBEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The growth of e-commerce has been very much a global story over the last 10 to 15 years. The acceleration of that trend under Covid has also been very much an international trend. Amazon has had a particularly huge part in that.
However many ecommerce business owners are conflicted. Should I sell in Amazon international marketplaces? How do I evaluate such a complex opportunity?
Today we go through a simple 10-step process to evaluate whether Amazon international marketplaces might be right for your business. And if so, how to choose where to expand globally first.
What you’ll learn
How your long-term plans affect your amazon Global decisions
What you might do instead of Amazon global expansion
Why it’s so important to add just one new channel at a time
The 4 or 5 main barriers to entry
Who not How and how this applies to Amazon international selling in particular
What to do to test your thesis
The most important step of all…a decision that is often neglected!
Resources To Check Out
Interview with Kevin Sanderson on Amazon expansion to UK for N. American businesses
Interview with John Cant of Rising Sun Commerce – Japan expansion
Eva.Guru – multi marketplace Amazon analytics, repricing and stock control – in one
Simply VAT for UK/US sellers wanting to sell in EU (and US sellers in UK)
YLT translations of Jana Krekic
Paul Sonneveld of Merchant Spring – multi-channel (off Amazon) analytics tracking
Interview with Chris Scrimgour of Payoneer -international markets outside Amazon
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