Listening and truly understanding are the foundations for good guidance. Rob runs a Virtual CFO company and has >10 years’ experience in Finance and entrepreneurship. Co-founded 4 clean-tech companies in China. Strong listener that understands Finance, Strategy and the perspective of a business owner. Focus is on the strategic role of finance: investment decisions, fundraising, cash flow forecasting and scenario planning. Next to running his own business, Rob has been advising and mentoring companies in Software, eCommerce and Professional Services industries, with a geographic focus on Greater China, South East Asia and Western Europe.

On this episode you'll learn:

Definition of Profit
Definition of Cashflow
Why is it important to understand Profit and Cashflow
The mistakes Rob see in Profit and Cashflow
What are the danger signals
Negotiating with suppliers only price
Types of cashflow
Errors that ecommerce sellers make