Implementing Amazon Brand Strategy with Lo Martin of Elevate Brands
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
English - May 14, 2021 05:00 - 22 minutes - 20.3 MBEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E-commerce Branding Strategy with Lo Martin of Elevate Brands
Today we are still with Lo Martin from Elevate Brands. It is basically an aggregator to put it in simple terms that they roll up Amazon businesses. A really important starting point we will talk about are some practical things which are small loops. What do we need to put into place to make sense of the overall customer journey and many more.
You'll Learn:
That brand architecture is what the customer sees
How to map the journey first then start building from the end point
How we build out a process to implement marketing build-out
When to start hiring people to implement these tasks
How to have clear expectations when you lead
Hiring In house vs freelance workers