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How to Use Your Existing Product Catalogue on Your Own e-Commerce Site
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
English - June 13, 2022 07:00 - 12 minutes - 11.5 MBEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels.
The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do we make this work in reality?
Well one thing is to make use of all the incredible hard work we’ve already done on product research, design, development and supplier sourcing. Supply chains are hard things to make work at the best of times - especially these days! But if you’ve already done that work, leveraging your existing catalogue onto your own Direct to Consumer (DTC) site turns out to be surprisingly doable. Listen to Robert, ecommerce veteran of over two decades, as he talks through how to make this work successfully.
What You’ll Learn
How to start with a business case and work backwards to an excel sheet to utilize your product Catalogue inventory
Different methods when it comes to tracking your product inventory
The advantages of having a DTC Platform when it comes to serving it as your order and stock management system
Resources
More info about Ironplane here
For more information about Robert Giovannini check him here