Ben Leonard shares a Sonic the Hedgehog-inspired tip "Jump through hoops to get rewards", which means when you see a barrier in the road ahead the immediate reaction is “oh no another thing!”. But when you think about the barrier, it’s worth climbing over, by jumping through the hoops, doubled sales almost overnight

 
You'll Learn:

The importance of leading with empathy and authority
How to build a sustainable asset you can build and sell
The key lessons from scaling
Understanding risk management 
How to have a defensive strategy on trademarks