Amazon Keyword Ranking – Why Amazon Sellers Need Analytics with Sara Golla of Sellerspike
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
English - January 18, 2021 00:25 - 25 minutes - 23.2 MBEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Amazon sellers and Amazon data have not always had an easy relationship. On the one hand, as Amazon makes it somewhat hard work to find data on Seller Central, many Amazon sellers ignore almost all the data. On the other hand, with the spread of Amazon seller software, it’s easy to swim in a sea of data and get overwhelmed.
In this episode, Sara Golla of Seller Spike and I explore if metrics do matter for Amazon sellers. We ask what metrics matter most. And we look at the difference between Amazon sellers who are informed by Amazon data versus those who are overwhelmed by the data.
You'll Learn:
What metrics do we need to track
Why do we need to track keyword info
What keyword data to track
The difference between “Data-driven” vs “data-informed” and why does that matter
How do we handle data overload from all the software
What KPIs are important for an Amazon seller
How do you identify the one KPI that matters above all
The importance of using analytics to define how “expert” you are