116 The 1st way to increase Amazon Sales (Part 1 of 5 of increasing profits)
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
English - November 29, 2016 06:00 - 6 minutes - 6.16 MBEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The first way to increase Sales (and thus increase profits) is the best-known way: get more customers.
On Amazon this primarily comes down to the basics of:
Ranking for high volume (or low-volume but high-converting) keywords on Page 1. (Impressions). PPC plays its part as does optimizing your product listing.
Getting Amazon shoppers to click through to your listing - a keen price and great photo are key. (Clicks/sessions)
Getting people who view your product page to buy (Conversions). Again a keen price helps, followed closely by fantastic images and well written bullet points.
Of course, there are many other ways but these are the simplest and most direct.
However, this is only 1 of 3 fundamental strategies, most of which are neglected by most Amazon sellers. Find out what the other two are in the next episodes...
To find out more about the Amazing FBA London Mastermind mentioned in the episode, click here