Bill Cates On Referral Selling And The Loyalty Myth
Amazing Business Radio
English - December 22, 2015 20:07 - 46 minutes - ★★★★★ - 77 ratingsCareers Business business leadership entrepreneurship entrepreneur finance marketing interview entrepreneurs health lifestyle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Shep Hyken talks with Bill Cates, recognized as one of the world's authorities on referral selling. In this episode of Amazing Business Radio, Bill Cates talks about how customer loyalty at one level is about repeat business, but on a higher level is about the customer's willingness to recommend others to your business. Repeat business gives you incremental growth while referrals can give you exponential growth. Bill gives us examples from all types of businesses from all types of industries as well as how to create the system to help you build referrals from your most loyal customers.
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Shep Hyken talks with Bill Cates, recognized as one of the world's authorities on referral selling. In this episode of Amazing Business Radio, Bill Cates talks about how customer loyalty at one level is about repeat business, but on a higher level is about the customer's willingness to recommend others to your business. Repeat business gives you incremental growth while referrals can give you exponential growth. Bill gives us examples from all types of businesses from all types of industries as well as how to create the system to help you build referrals from your most loyal customers.
Learn more about your ad choices. Visit megaphone.fm/adchoices