How to Make a Great Podcast and Predicting 2020- AL446

Geared more for broadcasters, but some good insights into the creation of an award winning podcast: https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645 (https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645)
How does Wondery create great podcasts...here’s their “secret” formula: https://www.businessinsider.com/wondery-podcast-creators-what-makes-a-great-podcast-2019-10 (https://www.businessinsider.com/wondery-podcast-creators-what-makes-a-great-podcast-2019-10)
How about some insights from 5 of the Top Women creators:https://graziadaily.co.uk/life/real-life/how-to-start-a-podcast-tips/ (https://graziadaily.co.uk/life/real-life/how-to-start-a-podcast-tips/)
Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)
The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)
I hate prediction articles. They’re lazy and no one ever holds anyone accountable for what they “predict”. However, when the biggest names say things, you have to take notice...like this:“Monetization opportunities for podcasters will continue to broaden in 2020, particularly for smaller podcasters in the ecosystem who don’t necessarily monetize today. It’s possible that the $863.4M projection for podcast advertising revenue in the US from IAB and PwC (https://www.iab.com/wp-content/uploads/2019/05/Full-Year-2018-IAB-Podcast-Ad-Rev-Study_5.29.19_vFinal.pdf) will appear conservative in hindsight.”
— Zack Reneau-Wedeen (https://twitter.com/zackrw), Founder and Head of Product, Google Podcasts“Google will elbow its way into audio advertising. Buoyed by what they’ve learned from audio news delivered via Assistant, Google will start to make its way into this space. ”
— Max Willens (https://twitter.com/maxwillens), reporter, Digiday“Some smart antitrust lawyer in the US, Canada, or EU will start to look at whether market power is being abused in the podcast industry.”
— Lindsay Bowen (https://twitter.com/lindsaytwofour), VP of Podcasts and Entertainment Content Partnerships, PandoraPacific Content’s take
If companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn, or Twitter begin seriously entering the audio space, it will be the catalyst for true hockey stick growth of new listeners, major advertising revenue growth for the industry, and huge new opportunities to capture time and attention by these platforms.https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/ (https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/)
Apple Podcasts now on Amazon Echo. https://sixcolors.com/link/2019/12/apple-podcasts-now-available-on-the-amazon-echo/ (https://sixcolors.com/link/2019/12/apple-podcasts-now-available-on-the-amazon-echo/)
Much more detail on Podcasts & Alexa here:http://www.insideradio.com/podcastnewsdaily/podcast-listening-arrives-on-alexa/article_62a173c4-202b-11ea-9fa1-9fcf5251c8fc.html (http://www.insideradio.com/podcastnewsdaily/podcast-listening-arrives-on-alexa/article_62a173c4-202b-11ea-9fa1-9fcf5251c8fc.html)
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Geared more for broadcasters, but some good insights into the creation of an award winning podcast: https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645How does Wondery create great podcasts...here’s their “secret” formula: https://www.businessinsider.com/wondery-podcast-creators-what-makes-a-great-podcast-2019-10How about some insights from 5 of the Top Women creators:https://graziadaily.co.uk/life/real-life/how-to-start-a-podcast-tips/Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.comThe Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogsI hate prediction articles. They’re lazy and no one ever holds anyone accountable for what they “predict”. However, when the biggest names say things, you have to take notice...like this:“Monetization opportunities for podcasters will continue to broaden in 2020, particularly for smaller podcasters in the ecosystem who don’t necessarily monetize today. It’s possible that the $863.4M projection for podcast advertising revenue in the US from IAB and PwC will appear conservative in hindsight.”

— Zack Reneau-Wedeen, Founder and Head of Product, Google Podcasts“Google will elbow its way into audio advertising. Buoyed by what they’ve learned from audio news delivered via Assistant, Google will start to make its way into this space. ”

— Max Willens, reporter, Digiday“Some smart antitrust lawyer in the US, Canada, or EU will start to look at whether market power is being abused in the podcast industry.”

— Lindsay Bowen, VP of Podcasts and Entertainment Content Partnerships, PandoraPacific Content’s take

If companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn, or Twitter begin seriously entering the audio space, it will be the catalyst for true hockey stick growth of new listeners, major advertising revenue growth for the industry, and huge new opportunities to capture time and attention by these platforms.https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/