Max Album: Wines and Spirits on the Blockchain with Blockbar

Alts

English - July 26, 2022 05:00 - 30 minutes - 68.9 MB
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Horacio spoke with Max Album, the Chief of Staff at Blockbar. In this episode, Max talks about how blockchain technology safeguards against fraudulent wine and spirit products. He also deep-dives into how brands use NFTs to leverage customer relationships. Max also talks about the relationships Blockbar has cultivated with luxury brands, limited-run offerings of tequila and cognac, and how the platform strives to serve its customers.

Discussion topics include:

Advantages that using blockchain has for wines and spirits

Using the Blockbar platform with cryptocurrency or traditional payments

Collaborating with Monkey Shoulder Whisky and the Bored Ape Yacht Club

Solving problems with blockchain technology

Bottle traits looked at by Blockbar

Utility and brand experiences for buyers

The luxury tequila market

Pricing at manufacturer’s suggested retail price

Brands investing back into their customer experiences

Future plans including a collaboration with Usher and Remy Martin

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