AlphaUniverse.com editor Christopher Robinson talks with Matt Parnell about Sony's growth from zero a few years ago to be the leader in full-frame interchangeable lens cameras in the US. Parnell and Robinson also discuss the new Be Alpha campaign, the massive reach of the @SonyAlpha community and how the Sony Alpha brand is positioned for the future.

See more about Be Alpha and @SonyAlpha at AlphaUniverse.com and in Instagram.