Tim Wu and Madeleine Brand | The Attention Merchants: The Epic Scramble to Get Inside Our Heads
ALOUD @ Los Angeles Public Library
English - November 15, 2016 03:00 - 1 hour - 77.1 MB - ★★★★★ - 49 ratingsArts interview entrepreneurship health business leadership news comedy entrepreneur culture politics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. In his new book, The Attention Merchants, Tim Wu, author of the award-winning The Master Switch who coined the phrase "net neutrality," explores the rise of firms whose business models are the mass capture of attention for resale to advertisers. Wu visits ALOUD for a revelatory look at the cognitive, social, and unimaginable ways that industries feeding on human attention are transforming our society and ourselves.