Alloy Personal Training Business
238 episodes - English - Latest episode: 9 days ago - ★★★★★ - 47 ratingsAre you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise
Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.
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Episodes
Mastering the 3 Keys to Successful Organic Fitness Marketing for Growth
April 10, 2024 11:00 - 38 minutes - 35 MBIn fitness marketing, it's easy to forget the power of traditional marketing efforts that have driven lasting success and ensured a constant flow of organic leads. While important, digital marketing should not be the sole focus. Your marketing efforts must be diversified across multiple channels. In this episode, Rick chats with Alloy franchise business coach Adam Blankenship about 3 key organic marketing strategies. These are simple, critical techniques for improving your organic marketin...
3 Pillars of Entrepreneurial Success You Might Be Overlooking
April 03, 2024 11:00 - 26 minutes - 24.2 MBThe difference between a struggling entrepreneur and a wildly successful one often lies in unexpected factors. In this episode, Matt and Rick explain the less obvious yet crucial elements of entrepreneurial success. They emphasize that the keys to unlocking business growth lie in self-reflection, a curated information diet, and prioritizing personal well-being. Understanding yourself as an entrepreneur is paramount. It's easy to become the bottleneck in your own business. Be ruthlessly hon...
The Director of Training's Playbook
March 27, 2024 11:00 - 33 minutes - 30.6 MBThe Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility. In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate. With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers th...
Should You Franchise Your Business?
March 20, 2024 11:00 - 32 minutes - 30.1 MBHave you ever considered taking your successful business and expanding it into a franchise? While the idea is exciting, it's important to understand the complexities involved. In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business. They highlight the significant investment of time, money, and emotional energy that goes into franchising. It's ...
How to Increase Your Show Rate
March 13, 2024 11:00 - 29 minutes - 26.7 MBAre no-shows plaguing your personal training consultations? You probably think the solution lies in technology, but a human touch makes all the difference. In this episode, Rick and Matt explain how ditching automated booking systems for personalized interactions can dramatically improve your show rates and transform your business. While convenient, automated booking systems lack the personal connection that fosters commitment. They treat potential clients as transactions, not individuals....
Unlocking Potential: The Power of Personality Assessments in Hiring w/ Chuck Russell
March 06, 2024 12:00 - 43 minutes - 40.1 MBMany businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky. In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company. With a rich...
3 Keys to Successful Digital Marketing with Ben Stocks
February 28, 2024 12:00 - 40 minutes - 37 MBReady to attract more fitness clients and boost your gym's membership? Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert. With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actio...
Why Your Daily Behaviors Matter More Than Your Goals
February 21, 2024 12:00 - 27 minutes - 25.3 MBTired of setting goals that only end up collecting dust? This episode might just change your perspective and approach towards success. Rick sits down with Alloy COO Suzanne Robb to discuss the merits of goal setting and why behavior change and systems might be a better approach. With decades of experience in the fitness industry, Rick shares his personal struggle with traditional goal setting, offering a fresh take on focusing on behaviors rather than concrete goals. Daily habits can lead...
Proven Steps to Running a Successful Gym Business
February 14, 2024 12:00 - 56 minutes - 52 MBFeeling trapped in the conventional personal training model? Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners. Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise. Discover the secrets that transformed Rick's fitness empire and how they can massively ...
Fitness & Franchise Fusion with Wes Barefoot
February 07, 2024 12:00 - 42 minutes - 38.6 MBWhat do fitness and franchising have in common? More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise. Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the les...
{REPLAY} The 7 Core Tenets Of A Great Customer Experience
January 31, 2024 12:00 - 20 minutes - 19 MBRick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions. Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience. The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes ...
How Alloy Personal Training Became a Fitness Empire
January 24, 2024 12:00 - 47 minutes - 43.3 MBEver wondered how a simple gym can transform into a thriving fitness franchise empire? Listen in as Rick Mayo shares his journey from opening a personal training gym to licensing over 2,500 clubs worldwide to building a fitness franchise empire that everyone is talking about. Rick is interviewed by Michael Benso of Sweat Success on the transition of the Alloy model from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenge...
Founder's Insight: Your Questions, Our Answers
January 17, 2024 12:00 - 41 minutes - 38.1 MBIn this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry. Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness. Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and per...
Mind the Gap, Chase the Gain: Unleashing Potential in Your Business/Life
January 10, 2024 12:00 - 27 minutes - 25.1 MBHave you ever felt like you're stuck on a hamster wheel, constantly striving for a distant goalpost that just keeps moving? You hustle, you grind, but all you see is the chasm between where you are and where you want to be. This is the gap, and it's a master at breeding anxiety, dissatisfaction, and that nagging voice whispering, "Not good enough." The gain is about celebrating the small wins, acknowledging the progress, and cherishing the distance you've covered, not just the distance le...
Reflect & Resonate: A Year in Review
January 03, 2024 12:00 - 26 minutes - 24.5 MBAs we bid farewell to another year, it's a perfect time to reflect on the journey we've had at Alloy Personal Training in 2023. In this episode, we'll dive into the highlights, lessons learned, and our exciting plans for the upcoming year. In the past year, Alloy Personal Training has achieved significant milestones. Awarding 145 licenses, with 40 currently open and over 100 in various stages of development. But it's not just about the numbers. Alloy is also committed to constantly evolvi...
Navigating Risk and Liability in the Fitness Industry - Insurance Insights with Ken Reinig
December 27, 2023 12:00 - 20 minutes - 19.1 MBInsurance can feel like a labyrinth, but our guest on this episode makes it intriguing and fun. He is one of the few insurance people you would enjoy listening to. He shares some wisdom from his 30 years in the insurance game. In the fitness business, just like most other businesses, mitigating risks is non-negotiable. Ken and his assistant, Brittany, take us through the intricacies of risk management, emphasizing key points that underscore the need for specialized insurance tailored to th...
Crafting Success: The Art of How, Not Just What
December 20, 2023 12:00 - 36 minutes - 33.5 MBIn business, success often hinges on the execution of tasks and operations. While many entrepreneurs focus on the "what" of their responsibilities, the real magic lies in the "how." Time management, for example, is a perennial struggle for entrepreneurs, especially in the fitness industry, where multiple hats must be worn. The key is distinguishing between being busy and being productive. Rather than drowning in data analysis and low-impact tasks, focus on high-leverage activities that mo...
Is Semaglutide a Friend or Foe of the Fitness Industry?
December 13, 2023 12:00 - 34 minutes - 31.9 MBIn recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss. The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution? In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles. The k...
How Marek Health's Bloodwork Revolutionizes Health for Alloy's Demographic w/ Jessica Raymond
December 06, 2023 12:00 - 40 minutes - 36.8 MBIn this episode, Rick speaks with Marek Health provider Jessica Raymond. Jessica explains the importance of regular, detailed bloodwork, how Marek Health operates, and what she sees as the most common health challenges for the Alloy Personal Training client avatar. At its core, Marek Health offers concierge detailed bloodwork, providing individuals with a proactive and comprehensive view of their health. This approach goes beyond the conventional disease-focused perspective, offering a len...
Kim Daly on What Makes a Great Franchisee
November 29, 2023 12:00 - 37 minutes - 34.2 MBIn this episode, Rick speaks with award-winning franchise consultant Kim Daly about what makes a great franchisee. Kim is the number one franchise consultant in the number one franchise consultant group. Kim is also a keynote speaker and mindset coach. With over two decades of experience, Kim shares valuable insights into what it takes to succeed in franchising. A common misconception with franchising is that success is handed to you upon signing the franchise agreement. Nothing can furt...
Anti-aging Strategies with Rami Odeh
November 22, 2023 12:00 - 56 minutes - 52.1 MBIn this episode, Rick engaged in an enlightening conversation with Rami Odeh, an Alloy franchisee and executive coach, delving into anti-aging strategies. The discussion revolved around the significance of detailed bloodwork and hormonal balance and introducing an exciting addition to the Alloy family – the wellness vendor Marek Health. A fundamental shift in perspective is happening in the health and fitness space, moving away from merely treating sickness to a proactive approach to hea...
A Discussion with Gym Supps Founder, Jason DeRose
November 15, 2023 12:00 - 36 minutes - 33.3 MBIn this episode, Rick interviews Jason DeRose, the founder and CEO of Gym Supps, Alloy's exclusive supplement provider. Jason shares his insights on Gym Supps' origins, unwavering commitment to product quality, and effective supplement sales strategies in a studio setting. Gym Supps stands out for its dedication to quality control, emphasizing the use of cold-pressed powders and avoiding heat-processing, unlike mass-market brands. Testing products post-processing ensures label accuracy and ...
32 Years and Counting
November 08, 2023 12:00 - 46 minutes - 42.8 MBAlloy Personal Training Business recently achieved a rare milestone in the entrepreneurial world. We celebrated our 32nd anniversary! In this episode, Matt and Rick reflect on the lessons they've learned through the different stages of business. They frame their insights around the four pillars associated with the 32nd-anniversary gift, lapis lazuli: strength, courage, wisdom, and truth. Entrepreneurship is not for the faint of heart. It's a self-help journey disguised as a business. As y...
The Importance of Internal Challenges for Clients
November 01, 2023 11:00 - 32 minutes - 29.8 MBIn this episode, Matt and Rick discuss the importance of running seasonal internal challenges for Alloy clients. They dive into Alloy's four yearly challenges and a bonus summer challenge, explaining the "whys" and "hows" behind each. One of the primary reasons Alloy runs seasonal challenges is to keep clients motivated and engaged throughout the year. While many people are initially enthusiastic about their fitness journey, maintaining that enthusiasm can be challenging. Seasonal challeng...
The 3 Keys to Successful Phone Sales
October 25, 2023 11:00 - 32 minutes - 29.5 MBPreselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity. Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful. The first thing you must do in a call is set the right expectations. One common pitfall people make in phone...
2 Proven Techniques to Effectively Evaluate Personal Trainers In Your Gym
October 18, 2023 11:00 - 19 minutes - 17.8 MBEvaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability. Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations. This proactive approach ensures that small ...
The Single Best Organic Marketing Strategy
October 11, 2023 11:00 - 22 minutes - 21 MBWhile digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses. It is the single most effective organic marketing strategy known to man for the fitness business. Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community. Cross-promotion, a form of org...
Blow it Up! 5 Reasons to Change Your Business Model (REPLAY)
October 04, 2023 11:00 - 19 minutes - 17.9 MBIn this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama! As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability. Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94,...
Why Investing in an Alloy Personal Training Franchise Makes Sense
September 20, 2023 11:00 - 1 hour - 61 MBIn this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently. Gym World's very own Mark Fisher loves it so much that he bought a franchise. At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing. Amidst the complexity of some of the concepts in...
150 Locations and Counting
September 13, 2023 11:00 - 23 minutes - 21.3 MBIn this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location. The journey has been one of growth, learning, and continuous adaptation. They delve into their reflections on this achievement and the valuable lessons they've picked up along the way. One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business. With more locations and a growing community of fran...
3 Truths About the Real Estate and Construction Process
September 06, 2023 11:00 - 25 minutes - 23.1 MBIn this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process. These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising. The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhi...
Lessons from Rick Mayo's Fitness Entrepreneurship Journey
August 30, 2023 11:00 - 46 minutes - 42.9 MBIn a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry. Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry. His story encapsulates his evolution from a pe...
The Great and Powerful Bryan O'Rourke
August 23, 2023 11:00 - 35 minutes - 32.3 MBIn this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry. Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth. When it comes to the futur...
The Key to Multi-Unit Ownership with Nick Garrity
August 16, 2023 11:00 - 40 minutes - 37.5 MBIn this episode, Rick sits down with multi-unit Alloy franchisee Nick Garrity to discuss the keys to scaling to multiple Alloy franchise locations. Nick previously worked with the largest Orange Theory franchisee (140 locations) and brings a unique yet simple perspective. Nick Garrity's insights into multi-unit franchise ownership provide valuable guidance for aspiring franchisees looking to scale their businesses successfully. In managing multiple franchise locations, few factors wield as...
The Alloy Personal Training Franchise Story
August 09, 2023 11:00 - 38 minutes - 35 MBIn this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development. One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management. The Alloy model emphasizes personalized training, catering to individual goals, injuries,...
Where Are We Headed?
August 02, 2023 11:00 - 23 minutes - 21.3 MBIn this episode, Rick and Matt outline the vision for the future of the Alloy Training Franchise, detailing how we plan to achieve our dreams while maintaining our core values and commitment to franchisee success. At Alloy, we understand that rapid growth must go hand-in-hand with unwavering support for our franchisees. As we expand, our top priority is to stay ahead of the curve and be fully equipped to provide assistance to our franchisees as needed. Rest assured, our goal is to grow wit...
The 5 "Must Do" Nutrition Habits
July 26, 2023 11:00 - 52 minutes - 47.7 MBEmbarking on a journey toward optimal health and wellness requires more than just following the latest diet trends or fitness fads. It demands a deeper understanding of the fundamental components that lay the groundwork for success. In this captivating episode, Rick sits down with Alloy franchisee and corporate wellness coach Rami Odeh to discuss the top five nutrition habits to ensure success. It all begins with defining your "why," delving into the very core of your motivations, and unl...
The Single Important Trait of Successful Entrepreneurs
July 19, 2023 11:00 - 28 minutes - 26.3 MBEmotional regulation is a crucial skill that impacts various aspects of our lives, particularly in the realm of business. While many individuals believe they make rational decisions based on intuition, cognitive science reveals that automatic processes and emotional responses often drive our thinking. Understanding the two systems at play in our minds—the autopilot system and the intentional system—can help us recognize when to regulate our emotions and employ deliberate reasoning. By hon...
How Fitness & Franchising Can Lead To A Fulfilling Life
July 12, 2023 11:00 - 26 minutes - 23.9 MBEntrepreneurship is often described as a self-help journey disguised as a business. It requires personal growth, the ability to make difficult decisions, practice delayed gratification, and tackle challenging tasks. These qualities are closely intertwined with personal development, making them synonymous with the entrepreneurial journey. In this episode, Rick is interviewed by Carl Case of the Local Business Hacks Podcast on Alloy's journey so far and some of the insights he has picked al...
The Parallels Between Fitness and Business
July 05, 2023 11:00 - 21 minutes - 20.1 MBIn this episode, Matt and Rick discuss the parallels between being fit and being successful in business. Alloy has been helping people succeed in both arenas for over 30 years, and Matt and Rick share the top 3 parallels between the two. One of the fundamental traits shared by individuals who are fit and successful entrepreneurs is their ability to delay gratification. In the context of fitness, this means understanding that achieving optimal health and fitness requires consistent effort an...
Hiring for Success
June 28, 2023 11:00 - 34 minutes - 32 MBHiring the right employees is crucial for the success of any organization. It is crucial to have a well-defined hiring process in place to ensure that you attract and select candidates who have the necessary skills, qualifications, and cultural fit for your company. In this episode, Rick and Chamberlynn delve into the pivotal role of hiring in the success of Alloy franchisees, shedding light on the critical factors that determine the potential triumph or failure of hires. They share the k...
4 Questions That WiIl Change Your Business
June 21, 2023 11:00 - 23 minutes - 21.7 MBAsking the right questions is an essential part of business growth and evolution. The questions and the answers are crucial to regularly assess and reevaluate your strategies to stay ahead of the competition. By asking the right questions, you can gain valuable insights, challenge your assumptions, and uncover new opportunities for growth and improvement. In this episode, Matt and Rick discuss four thought-provoking questions every business should ask their customers and themselves. There...
Franchise or Go It Alone?
June 07, 2023 11:00 - 51 minutes - 47 MBWhen it comes to opening a fitness facility, aspiring entrepreneurs often face a critical decision: Should they go it alone or opt for a franchise model? This dilemma is not unique to the fitness industry but is certainly relevant given the ever-growing demand for fitness services. In this episode, Rick speaks with Alloy franchisee Rami Odeh about the advantages of purchasing an Alloy Personal Training franchise vs. opening your fitness facility. Rami has a unique perspective as he has ope...
Unveiling the Secrets Behind Alloy Personal Training's Franchise Success
May 31, 2023 11:00 - 41 minutes - 37.8 MBIn the fitness and personal training world, Alloy Personal Training is quickly emerging as a shining star with its successful franchise model. With more than 100 franchises sold in less than a year, the Alloy model has captured the market's attention. In this episode, Rick Mayo is interviewed by Mike Arce - Founder & CEO of Loud Rumor. They delve into the secrets behind Alloy Personal Training's franchise success and explore the key factors contributing to their remarkable achievements. O...
Celebrating Awarding 100 Alloy Franchises
May 24, 2023 11:00 - 57 minutes - 52.4 MBAwarding 100 franchises is an incredible milestone for Alloy Personal Training Franchise. It's a testament to the hard work and dedication of our entire team and the belief our franchisees have in our brand. Even though we are notoriously terrible at celebrating wins, this one feels great and is evidence of the strength of our brand in the marketplace and an excellent investment opportunity for our franchisees. The journey to this point hasn't been without challenges, but seeing our networ...
What Makes A Good Alloy Franchise Candidate?
May 17, 2023 11:00 - 31 minutes - 28.8 MBHave you ever wondered what it takes to become part of the Alloy family as a franchisee? Look no further! In this episode, Rick sat down with the Alloy director of franchise development, Clay Allen. Together, they spilled the beans on the secret sauce that makes a stellar Alloy franchise candidate. Trust me, folks, this is the inside scoop you've been waiting for! First things first, let's talk about character traits. You see, Alloy isn't just looking for anyone off the street to join th...
Is College Worth it?
May 10, 2023 11:00 - 30 minutes - 28.1 MBIt's a valid question, and there's no easy answer that applies to everyone. There are many factors to consider when it comes to deciding whether or not to pursue a college education. On the one hand, there are undeniable benefits to going to college. For one thing, a college degree can significantly increase your earning potential over the course of your career. College can also provide you with valuable skills and knowledge that you might not be able to gain elsewhere. You can learn about...
How To Grow Your Business with Referrals
May 03, 2023 11:00 - 32 minutes - 29.5 MBReferrals are one of the most effective ways to grow your business, and they don't cost a thing. Let's start with the basics. Referrals are recommendations from satisfied customers. When customers have a great experience with your business, they're likelier to tell their friends, family, and colleagues about it. And when those people need a product or service that you offer, they're more likely to come to you because they trust the recommendation of someone they know. But you don't have t...
How to Manage Marriage and Kids as an Entrepreneur
April 26, 2023 11:00 - 39 minutes - 36.6 MBEntrepreneurship is indeed a challenging journey that requires dedication, perseverance, and a willingness to sacrifice some aspects of your personal life, at least for some seasons in the business. Being an entrepreneur often means working from home, which can blur the lines between work and personal life. All this need to be balanced with family obligations which can often bring a strain between spouses if they are not on the same page. In this episode, Rick sits down with his wife, And...
5 Things We've Learned in Selling 100 Franchise Locations
April 19, 2023 11:00 - 39 minutes - 36.5 MBIn this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations. We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward. One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising o...