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TWiT Events 16: Podcast Movement 2023: It Pays to Podcast
All TWiT.tv Shows (Video)
English - September 14, 2023 22:56 - 25 minutes - 333 MB Video - ★★★★ - 27 ratingsTech News News Technology twit this week in tech leo laporte technology tech news tech podcasts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Tech News Weekly 303: Developers Unite Against Unity
Next Episode: This Week in Space 79: Stardust!
At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.
Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members
Hosts: Jen Matichuk and Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/twit-events.
Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit