On today’s season six premiere, we go for a spin with Bryna Corcoran, Director of Social Media at Lyft! Not only does she share the thinking behind some of the brand’s recent campaigns (like helping your loved ones get to their vaccination appointments), but Bryna also tells us the lessons she’s learned from building social teams from scratch, and we collectively cringe over three dirty words we all hate to hear: *whispers* cutdowns for social.