‘If I decide to do something, it’s important and worthy and worth doing, because I said so’

Shopé Delano started her fashion blog at the age of 15 and has thrived in her career in the fashion sphere since, beginning her journey as an intern at Depop. Shopé has also completed a Master’s degree, specialising in sustainability in the fashion industry in her thesis. An expert in content creation and brand marketing, she is not afraid to turn her hand to new skills and career paths, most recently photography.

Rightly confident in her wide-ranging abilities, Shopé discusses:

Positive self-talk and the active work that needs to go into maintaining a positive inner voice.Maintaining an abundance mentality, having the confidence to try new things, and knowing that everything will work out. Shopé’s career in online content creation and brand marketing, including how she started out and where her interests lie now. Sustainable fashion, responsible consumption and continuing to learn in order to do better.Racism in the fashion industry, being the ‘token black woman’ on projects, and the importance of recognising and addressing racial disparities.

https://www.shopedelano.com

https://www.instagram.com/tv/CAuwLRonsYw/


Shopé’s sustainable influencers:

https://www.instagram.com/emsladedmondson

https://www.fashionrevolution.org


Find out more about REALWORK on Instagram @doreal.work or visit www.doreal.work


The REALWORK Podcast with Fleur Emery is produced by Buckers at Decibelle Creative, find her on Instagram: @decibelle_creative and here: www.decibellecreative.com

Our thanks go to Tom Seals for his wonderful piano playing at the end of this episode – find him here: @tomseals and www.tomseals.co.uk



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